Good Morning Hospitality

GMH Hotels: Hotel Owners Are Dropping the Big Brands

July 1, 2026·36 min
Episode Description from the Publisher

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk are joined by Skift Editor-in-Chief Sarah Kopit to break down a question that is reshaping the hotel industry: is the brand still worth the price?Sarah Kopit joins for a special segment on her investigation into why hotel owners are quietly dropping the big brands as more than 1,200 franchise agreements expire by 2030. From there, Sarah and Steve dig into BWH Hotels' attempt to reverse years of room count decline by going upscale and overseas, Visa's new consumer travel portal that puts the payment network in direct competition with the banks it powers, and Sandals Resorts International's executive chairman shutting down sale rumors while committing $225 million to renovation at $1 million per key. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠StayFi⁠ & ⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠ to learn more.

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