Marketing AI That Protects People, Places, and Businesses

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with  Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization in the AI era. From structuring a high-performing MDR function to using first-party data for real personalization, Idan explains why the biggest gains don’t come from flashy AI demos but from building better systems, infrastructure, and decision frameworks. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com