In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Sheila Vashee, CMO of Figma, to explore what it really takes to scale a product-led growth company into an enterprise powerhouse without losing its soul. From community-driven movements like Config to AI-native workflows like Figma Make, Sheila shares how Figma balances craft, collaboration, and rapid innovation in a market flooded with automation. The takeaway: user love isn't a tactic. It's the strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com
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