From Developer Marketing to the Builder Economy with Ceci Stallsmith of Lovable

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Cecilia Stallsmith, CMO at Lovable, to explore what it takes to market a product in a category that’s still being defined. Cecilia shares how to win over developers and non-technical users at the same time, why brand and identity matter more than most teams admit, and how AI is reshaping both marketing execution and team structure in real time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com