Price Remains Important, But It’s Not the Only Key Driver of Grocery Purchase Decisions

Liz Miller, global client partner at Knit, joins the Food For Thought podcast to discuss the findings of a survey that the market research agency executed in partnership with McCormick’s shopper insights group. The study focuses on what’s driving consumer decision-making in grocery stores today, particularly around the various categories in which McCormick & Co. plays. Miller digs into the details of the study’s findings around how people determine value and how price is still important but may not tell the whole story.