Consumer Trends Driving Campbell’s Foodservice Product Strategies

At the National Restaurant Association’s annual restaurant show this summer, senior editor Andy Hanacek met with Jenna Hagerich, senior brand manager at Campbell’s Foodservice, and they talked about the various brands and trends driving their product offerings currently. Many of the insights Hagerich shares easily cross over from foodservice to the retail channel, and she dives into the Campbell’s “master brand” strategy as well as detailing the ways each of the company’s brands across soup, energy drinks, beverages and snacks are trying to take advantage of the trends.