Liquid I.V. Shares the R&D Behind Its Sugar-Free Hydration Product Line

Dana Ryan, senior director of scientific affairs for Liquid I.V., joins the podcast in this episode to walk through the steps that the company took to develop the proprietary blend of allulose and amino acids that sits at the foundation of the company’s innovative sugar-free product line launched a few years ago. Liquid I.V. spent several years perfecting the formulation of the product line, which claims to be sugar-free while providing better hydration, as well as vitamins and electrolytes, to consumers than water alone. Ryan explains that the company is rooted in backing these claims up with scientific and clinical testing, as it has done to prove this product line’s claims.  Ryan also discusses some of the further innovation the company is working on to improve hydration solutions for consumers, and she offers her thoughts on where the sports drink, wellness and hydration segments may be headed in the future.