Food Chain Wars

Sales lessons from the 7-figure snack stick farmer (John Arbuckle).

December 6, 2024·1h 27m
Episode Description from the Publisher

John Arbuckle and his wife Holly have landed their pork snack sticks in over 600 retail stores nationwide! Their key accounts include the likes of Sprouts Market, Natural Grocers, HEB, and others. Securing this kind of shelf space is a tough uphill battle... It's low-margin, hyper-competitive, and it feels like the buyer commands all the negotiating power. That's why we were thrilled when John agreed to join the show and share what he knows. If you've ever wondered what it takes to scale a wholesale business, you won't want to miss their story.

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