Food Chain Wars

7 figures in agri-tourism with Ryan MacKay

September 11, 2024·59 min
Episode Description from the Publisher

Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of: A cozy farm store & ice cream bar. A full-service kitchen & stage for live music. Multiple Air BNB rentals. A giant inflatable jump pad for the kids. And of course, they host farm tours & all kinds of community events. While this is a lot to manage, there's a reason Ryan has been able to scale his eCommerce business with a hyper-regional customer base. Even as they expand to serve customers states away, the on-farm activity will still build trust & authenticity for the consumers who will never visit. Why? Because these experiences are something Omaha Steaks and ButcherBox could never recreate. Feel like you're in a good market for agri-tourism? You won't want to miss this episode with Ryan. Learn more about Lilac Hedge Farms at – https://lilachedgefarm.com/

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