Follow The Brand Podcast with Host Grant McGaugh

Why Storytelling Is the Antidote to AI-Generated Sameness with David Ebner

May 17, 2026·37 min
Episode Description from the Publisher

Send us Fan Mail AI can generate a thousand posts before lunch, but it cannot manufacture empathy. That’s the tension we dig into with David J. Ebner, founder of Content Workshop, as we talk about what actually makes brand storytelling work when buyers are skeptical and content feels interchangeable. We break down the practical difference between story-first marketing and content-first output. A strong brand story doesn’t spotlight the company, it makes the customer the hero and gives them a...

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