Foam-It-Right

Navigating the Future of SPFA: Leadership Transition and A-Value Initiative Updates

July 7, 2026·24 min
Episode Description from the Publisher

In this episode of Foam-It-Right, hosts Frank Mortl III and Eddie Canales sit down with the past, present, and future leaders of the Spray Polyurethane Foam Alliance (SPFA).   Outgoing SPFA Board President Ken Wells reflects on his historic two-year term marked by record-breaking membership, staff changes, and updated marketing strategies. Then, incoming SPFA Board President Corey Poepping reveals his goals for the upcoming two years, including a major initiative to centralize installer training, and introduces the newly appointed SPFA Vice President.   This conversation also features the industry's latest project—Assembly Performance Value (A-Value)—in which SPFA leaders answer member questions about what is measured, how it’s calculated, and the value proposition for contractors and consumers.   Episode Highlights: [1:15] Ken Wells reflects on achieving an historic 1,100-member milestone. [4:20] Corey Poepping defines his vision for the next two years. [8:45] A-Value Initiative Update [15:40] Answering questions from the field on A-Value   Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ Learn More About A-Value: https://www.sprayfoam.org/assets/pdf/A-Value-Flyer-2025

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