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Foam-It-Right: Daily Summaries Delivered
by spfapodcast
An original podcast from the Spray Polyurethane Foam Alliance, bringing you conversations designed to help you work smarter, stay compliant, grow your business and tackle the challenges that matter most out in the field.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago35 min
Addressing the SPF Roofing Training Gap with Mentorship, Apprenticeship, and Certification
Spray polyurethane foam roofing delivers seamless durability and unmatched R-value, yet systems like TPO and EPDM continue to hold market share on commercial roof decks. Why? Winning market share requires far more than a superior spec sheet—it demands contractor consistency, industry advocacy, and qualified applicators on every single job. In this episode of Foam-It-Right, hosts Frank Mortl III and Eddie Canales sit down with two industry leaders who are actively tackling the field knowledge gap: Jack Moore, Director of Business Development for Creative Polymer Solutions/Rugged Coatings and Chair of the SPFA Roofing Committee, and Chris West, President of West Roofing Systems. Whether you're an experienced commercial roofing contractor looking to scale your crews or a newcomer looking to enter the trade the right way, this conversation delivers actionable insights to protect your bottom line, elevate installation quality, and expand the SPF footprint nationwide.
- Aug 11, 202648 min
Bridging the Language Gap and Empowering Spanish-Speaking Applicators
In this episode of Foam-It-Right®, Eddie Canales sits down for a real-world chat about the massive impact Spanish-speaking professionals have on the spray foam industry. Spanish speakers are driving this trade forward—from spraying on the jobsite to running their own rigs and leading companies. But let's be honest: technical training, safety resources, and business support haven't always been as easy to get in Spanish as they should be. Eddie is joined by Abel Sauceda, National Technical Services Manager at AccuFoam , David Velasco, CEO of Master Insulation Corporation, and René Navarrete, CEO of BW Insulation & co-founder of UniFoam, to talk shop, share hard-earned lessons from the field, and break down how peer support is filling the gap. You’ll also get the details on how SPFA is stepping up with Spanish-language resources—including the Professional Certification Program (PCP) written and field exams—so you can protect your crew, raise your install quality, and keep your business profitable. Episode Highlights: 05:40 – The Reality of the First Year: Rig Setups, Troubleshooting, and Finding Help 06:50 – Language Barriers & The Fear of Asking Questions on the Jobsite 08:35 – UniFoam & Peer Networks: Real-Time Community Support for Spanish Speakers 09:50 – SPFA Spanish Resources: PCP Certification Written & Field Exams in Spanish 11:40 – Advice for New Contractors: Patience, Consistency, and Preparing Before You Buy a Rig Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Professional Certification Program: https://foamitright.org/ En este episodio de Foam-It-Right®, Eddie Canales se sienta a tener una plática honesta, sobre el enorme valor que los profesionales hispanohablantes aportan a la industria del spray foam. Desde los que están en la pistola en la obra hasta los que manejan sus propios equipos y dirigen empresas, la comunidad hispana mueve este negocio hacia adelante. Pero seamos sinceros: la capacitación técnica, los recursos de seguridad y el apoyo para los negocios no siempre han estado disponibles en español como deberían estar. Eddie cuenta con la presencia de Abel Sauceda (Gerente Nacional de Servicios Técnicos en AccuFoam), David Velasco (CEO de Master Insulation Corporation) y René Navarrete (CEO de BW Insulation y cofundador de UniFoam) para platicar del oficio, compartir lecciones aprendidas a base de puro trabajo en el campo y analizar cómo el apoyo entre colegas está cubriendo los vacíos de la industria. Además, te compartimos todos los detalles sobre cómo la SPFA está dando un paso adelante con recursos en español —incluyendo los exámenes teóricos y de campo del Programa de Certificación Profesional (PCP)— para que puedas proteger a tu gente, elevar la calidad de tus instalaciones y mantener tu negocio rentable. Puntos destacados del episodio: 05:40 – La realidad del primer año: preparación de equipos, resolución de problemas y cómo encontrar ayuda 06:50 – Las barreras del idioma y el miedo a hacer preguntas en la obra 08:35 – UniFoam y las redes entre colegas: apoyo comunitario en tiempo real para hispanohablantes 09:50 – Recursos en español de la SPFA: exámenes escritos y de campo de la certificación PCP en español 11:40 – Consejos para nuevos contratistas: paciencia, constancia y cómo prepararte antes de comprar tu primer equipo Recursos y enlaces: Información sobre la membresía para contratistas de la SPFA: https://www.sprayfoam.org/spfa-contractor-membership/ Programa de Certificación Profesional de la SPFA: https://foamitright.org/
- Jul 21, 202653 min
SPFA Leadership Roundtable: Turning SPF Jobsite Challenges into Business Triumphs
Grab a cold drink and leave the formalities at the door. In this episode of Foam-It-Right®, host Frank Mortl III sits down with SPFA board leaders Corey Pepping, Brandon Yocum, and Ken Wells for a raw, unscripted look at starting and growing a spray foam business. The guys lay it all on the line, sharing some of the toughest jobsite challenges of their careers. You'll hear exactly how these difficult projects shaped their leadership style, how open-source contractor networks like Spray Foam World Wide fundamentally changed the game, and why weaponizing proper jobsite documentation with SPFA technical resources is your ultimate shield to save your bottom line when things inevitably go sideways. Episode Highlights: [2:08] Spray foam origin stories [20:15] Leveraging unified industry standards and networking to grow your business [22:15] Expanding beyond typical installs into concrete lifting and roofing initiatives to diversify an SPF business model [32:40] Advice for the Next Generation of spray foam contractors Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Professional Certification Program: https://foamitright.org/
- Jul 7, 202624 min
Navigating the Future of SPFA: Leadership Transition and A-Value Initiative Updates
In this episode of Foam-It-Right, hosts Frank Mortl III and Eddie Canales sit down with the past, present, and future leaders of the Spray Polyurethane Foam Alliance (SPFA). Outgoing SPFA Board President Ken Wells reflects on his historic two-year term marked by record-breaking membership, staff changes, and updated marketing strategies. Then, incoming SPFA Board President Corey Poepping reveals his goals for the upcoming two years, including a major initiative to centralize installer training, and introduces the newly appointed SPFA Vice President. This conversation also features the industry's latest project—Assembly Performance Value (A-Value)—in which SPFA leaders answer member questions about what is measured, how it’s calculated, and the value proposition for contractors and consumers. Episode Highlights: [1:15] Ken Wells reflects on achieving an historic 1,100-member milestone. [4:20] Corey Poepping defines his vision for the next two years. [8:45] A-Value Initiative Update [15:40] Answering questions from the field on A-Value Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ Learn More About A-Value: https://www.sprayfoam.org/assets/pdf/A-Value-Flyer-2025
- Jun 2, 202629 min
Unlocking Business Growth with SPFA's Professional Certification Program
In this episode, hosts Eddie Canales and Frank Mortl III dive into SPFA's Professional Certification Program (PCP), the industry’s gold standard. This certification shows that you're not just spraying foam but providing an engineered solution. To help us break down how to become certified and why it benefits your business, we have two industry leaders: Bonnie Strickler, President of Puff, Inc. and SPFA’s Immediate Past President, along with SPFA Director of Professional Development, Susan Elhindi. Whether you're a newcomer planning to launch your first rig or an experienced installer aiming to upgrade your crew to Master Installers, this episode outlines your path to increased profitability, legal protection, and industry recognition. Episode Highlights: 03:45 – What is PCP? 06:40 – How to enroll, study, and get certified 16:20 – Leveraging the PCP logo on your rigs to shut down low-ball price wars 19:45 – Utilizing certification to build a long-term career roadmap for your crew Resources & Links: Contact Susan and SPFA: certdirector@sprayfoam.org SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Professional Certification Program: https://foamitright.org/
- May 5, 202625 min
How to Outsell Chuck-in-a-Truck Without Dropping Your Price
In this episode of Foam-It-Right, Frank Mortl III is joined by Candace Lord, The Green Cocoon, and Brandon Yocum, The Goley Companies, to discuss the toughest competitor in the SPF market: the uncertified "Chuck-in-a-Truck." We go beyond the frustration of being underbid to dive into the technical building science and professional credentials—such as the SPFA Professional Certification Program (PCP)—that help elite contractors win on value rather than price. From horror stories of failed installs to the best survival tips for local market dominance, this is a masterclass in industry professionalism. Episode Highlights: [01:45] Scope vs. Price: What’s actually missing from that cheaper quote? [07:10] The Pivot: Moving the customer conversation from price to performance. [14:40] Tips for dominating your local market. Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Professional Certification Program: https://foamitright.org/
- Apr 14, 202626 min
Truth About HFOs vs. PFAS and Navigating Florida Roofing Legislation
Legislative rules dictate exactly how you spray, what you pay, and how you protect your business. In this episode of Foam-It-Right®, host Frank Mortl III dives into two of the most significant regulatory challenges facing the SPF industry today: shifting roofing policies in Florida and the scientific "mislabeling” of modern blowing agents. Special guests Mary Bogdan, R&D Fellow at Solstice Advanced Materials and Vice Chair of the Government Affairs Committee, and Will Lorenz, President of General Coatings Manufacturing Corp. and Chair of the SPFA Government Affairs Committee, provide a masterclass on navigating these high-stakes policy changes. They break down why a "one-size-fits-all" definition for chemicals and roofing types is a massive liability for contractors—and what you can do to stop it. Episode Highlights: [00:04:13] The Florida Roofing Crisis: How broad legislative language is forcing 15-year tear-offs on low-slope roofs, defeating the sustainability benefits of SPF. [00:10:00] Defining PFAS: Mary Bogdan explains the difference between legacy "forever chemicals" and the modern HFOs used in spray foam. [00:23:15] Looking Ahead: Mid-term election expectations and the long-term re-evaluation of industry chemicals. Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Advocacy Network: https://www.sprayfoam.org/advocacy/ PFAS and SPF: https://www.sprayfoam.org/pfas-and-spf/ Foam-It-Right® is produced by Association Briefings
- Apr 7, 202632 min
Tariffs, Taxes, and Maximizing Tax Breaks for SPF Contractors
In this episode of Foam-It-Right®, hosts Eddie Canales and Frank Mortl III sit down with Craig Brightup, CEO of The Brightup Group LLC, a government relations consulting firm in Washington, DC, to decode the massive legislative shifts affecting your rig and your bottom line. We dive into the Supreme Court’s landmark ruling on IEEPA-based tariffs, the rollout of the "One Big Beautiful Bill" (OBBB) Act, and what the 2026 political landscape means for the future of spray foam. Episode Highlights: [05:30] Supreme Court Update: The death of IEEPA tariffs and the quest for refunds [15:45] The OBBB Act: Section 199A, 168K, and 179 explained for contractors [35:10] Election Watch: Predicting the balance of power in November 2026 Resources & Links SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Advocacy Network: https://www.sprayfoam.org/advocacy/ IRS Qualified business income deduction: https://www.irs.gov/newsroom/qualified-business-income-deduction 2026 Section 179 Deduction: Complete Guide & Limits: https://www.section179.org/section_179_deduction/ Foam-It-Right® is produced by Association Briefings
About Foam-It-Right
An original podcast from the Spray Polyurethane Foam Alliance, bringing you conversations designed to help you work smarter, stay compliant, grow your business and tackle the challenges that matter most out in the field.
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