Fitness Business Consulting

14 Years as a Studio Owner: How to Build a Resilient Fitness Business

May 10, 2026·49 min
Episode Description from the Publisher

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneursChapters00:00 The Journey to CrossFit SFS03:03 The Evolution of CrossFit in Australia05:53 The CrossFit Affiliate Experience09:00 The Importance of Coaching and Community12:01 Overcoming Challenges in the Fitness Industry14:58 The Resilience of CrossFit Owners17:52 Personal Transformation Through CrossFit20:47 Building a Successful Fitness Business23:39 The Future of CrossFit and Functional Fitness25:30 Improving Service and Customer Commitment28:40 The Importance of Owner Involvement30:52 CrossFit vs. Hirox: Complementary Competitors32:53 The Role of an MC in Fitness Events35:41 The Rise of Running Clubs and Community Fitness39:45 Organizing Fitness Events: Behind the Scenes45:01 The Future of CrossFit and Its CommunityPlease subscribeClick here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc Jayme

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