Fitness Business Consulting

Over 40's & 50's Crowd No One Is Going After (Julie Sampson)

June 30, 2026·54 min
Episode Description from the Publisher

Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00The Journey of an Industry Veteran07:52Empowering Women Over 4015:36Building a Community for the Underserved21:55Transformative Fitness: Beyond Weight Loss26:50Dance Fitness: A Unique Approach30:03Targeting the Over 40 Demographic33:50The Importance of Female-Only Spaces38:04Understanding OzActive and Its Role43:52Advocating for Preventative Health in Fitness49:54The Future of Fitness Education and RegulationPlease Subscribe

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