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Fitness Business Consulting: Daily Summaries Delivered
by Fitness Business Consulting
Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago17 min
How to Generate Cash Without Signing Up New Gym Members (Fast Cash Masterclass)
If you want to grow your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, we break down a simple cash flow strategy gym and studio owners can use to generate upfront revenue from their existing members without needing to attract a single new client.The strategy is simple: offer your existing members a discount when they pay for 12 months of membership upfront.We walk through how a gym charging $50 per week could offer a 5% discount on an annual membership, bringing the upfront payment to $2,470. Just 10 members taking up the offer would generate $24,700 in upfront cash.We also cover when to run these campaigns, how to structure a seven-day offer, what discounts to consider, and how to promote the opportunity through simple emails and text messages.Most importantly, we explain why upfront payments need to be managed carefully. This money still needs to support future membership delivery and should only be reinvested with a clear plan.Chapters:00:00 A simple cash flow strategy for gym owners01:27 Why gym owners struggle with cash flow03:14 The 12-month upfront membership offer explained06:08 When to run an upfront payment campaign09:23 Choosing your discount, deadline and bonuses11:15 How to promote the offer through email and SMS13:13 Setting clear payment terms and managing the money15:06 Preparing your campaign and putting it into actionIf you're a gym or studio owner looking for practical ways to improve cash flow, this episode walks through a strategy you can consider implementing in your own business.Please subscribe for more practical strategies to help you grow a more profitable fitness business.
- 1 weeks ago10 min
5 Excuses Gym Owners Make But Won’t Accept From Members
If you want to grow your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson breaks down five common excuses gym and studio owners make that can hold their businesses back from growing.From blaming seasonal slowdowns and market saturation to believing Facebook ads no longer work, Jayme draws comparisons between the excuses gym owners make and the excuses they would never accept from their own members.We explore why your mindset, marketing strategy and daily priorities play a major role in growing a successful fitness business, and why focusing on the right activities can make all the difference.Chapters:00:00 Why gym owners need to challenge their beliefs00:55 Excuse 1: You can't grow in November and December02:19 Excuse 2: Your area is too saturated04:40 Excuse 3: Facebook ads don't work06:07 Excuse 4: You've already tried everything07:06 Excuse 5: You're too busy to grow08:02 Eliminating low-value tasks to focus on growth08:58 The four activities Jayme prioritises in businessIf you're a gym or studio owner looking to challenge your thinking and find new opportunities for growth, this episode shares practical perspectives you can apply to your business.Please subscribe for more strategies to help you build a more profitable fitness business.
- 2 weeks ago41 min
From 1 to 6 Anytime Fitness Gyms (With 3 More Coming)
If you want to grow your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson sits down with Anytime Fitness franchisees Owen and Erin to discuss how they've grown their business to six Anytime Fitness clubs, with another three locations in development.They share their journey from getting started in the fitness industry to becoming multi-site gym owners, including the challenges of expansion, managing teams, reinvesting profits and creating a premium member experience.We also explore what makes the Anytime Fitness franchise model successful, the importance of strong relationships between franchisees and head office, and how to build a business that can continue growing without relying entirely on the owners.Later in the episode, Owen opens up about his personal experience with burnout and introduces One Less, a new initiative focused on anonymous peer support and men's mental health.Chapters00:00 Meet Owen and Erin, owners of six Anytime Fitness clubs03:12 Why the 24/7 gym model stood out07:13 The relationship between franchisees and Anytime Fitness HQ09:20 Expanding locations without competing against your own clubs11:05 Premium gym design and improving the member experience12:16 Why group fitness needs to suit your location16:38 The cost of opening a gym, managing debt and reinvesting profits21:21 Building leadership teams to support multiple locations26:12 Gym valuations, reinvestment and owner involvement30:28 Understanding cancellations and improving member retention35:50 Owen's experience with burnout and the story behind One Less38:20 Anonymous peer support and men's mental healthWhether you own one gym or you're looking to expand into multiple locations, this episode shares practical insights into scaling a fitness business, developing great teams and building a sustainable operation.Please subscribe for more conversations with successful gym owners, franchisees and fitness industry leaders.
- 3 weeks ago41 min
Gym Challenges, Supplements & Recurring Revenue
If you want to grow your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses.Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models.We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth.Chapters00:00 Introduction to gym challenges and success stories01:58 Why gyms struggle to sell supplements04:04 Using subscription models to build recurring revenue09:02 How a rural gym brought back 30 members11:55 Using challenges to generate leads and increase engagement15:04 Choosing prizes that motivate members to participate19:53 Marketing strategies for successful gym challenges22:53 Increasing supplement sales during challenges27:03 Turning challenge participants into long-term members29:58 Building systems for sustainable gym growthIf you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business.Please subscribe for more conversations and strategies to help you build a more profitable fitness business.
- Oct 11, 202646 min
Winning the NZ Open, Playing on Tour & Building a Business
If you want to grow your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry.Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship.We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career.Chapters00:00 Dimi's early career and unforgettable week in golf02:26 Transitioning from professional golf to business and InSIM03:52 The journey from amateur golfer to professional09:06 The financial realities of professional golf12:48 Winning the New Zealand Open17:55 Life on tour, mental resilience and handling setbacks21:11 The growth of golf simulators and the business model28:00 How technology is transforming golf practice and performance34:03 Finding the right customers and growing the business40:07 The mental game of golf and continuous improvement45:11 Future business plans and final thoughtsFrom competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship.Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.
- Sep 27, 202624 min
How We Use Virtual Assistants to Run My Fitness Business
If you want to learn more about growing your gym or studio, book a call with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson shares how he uses virtual assistants across his businesses and some of the lessons he has learned along the way.We explore how virtual assistants can support day-to-day operations, help with repetitive administrative tasks, and give business owners more time to focus on other areas of their business.We cover:- How Jayme uses virtual assistants in his businesses- Tasks that can be delegated to a VA- Identifying repetitive tasks in your week- Creating systems and processes for your team- Using Loom and SOPs to train a VA- Membership software, reporting and data management- Lead generation and database management- Social media posting and inbox management- Tasks Jayme prefers to keep in-house- Why Jayme doesn't use VAs for certain sales conversations- Finding and training additional team members- Building strong long-term working relationships- Improving delegation as your business grows- Creating more structure around your timeIf you're a gym or studio owner looking for ideas around delegation, systems and building a team, this episode shares practical examples from Jayme's experience.Please subscribe for more conversations about growing and operating a fitness business.
- Sep 21, 202658 min
Gym Owners: Does Your Studio Software Really Matter?
If you want to scale your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business.They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think.00:00 Why your fitness software matters03:06 Standing out in an increasingly competitive fitness market06:17 The minimum viable product and extending your software capabilities08:11 How Xoda can help increase gym revenue09:39 Lead management and improving conversions11:00 Automating lead follow-up and communication12:23 Reducing costs and improving efficiency14:44 Giving your team more time through automation16:39 Retention strategies and trigger-based actions18:02 Using data and AI to make better decisions20:27 Making fitness software simple for your team to use22:10 Building community and increasing member engagement26:24 Helping gym owners understand the value of their software30:11 AI and automation in the fitness industry34:29 The future of fitness technology45:00 Continuous development and improving your systems47:23 Using technology to influence member behaviour50:19 Making better business decisions with data54:29 Creating leverage and scale through software57:22 Why gym and studio owners should care about their softwarePlease subscribe for more conversations and strategies to help you build a more profitable fitness business.
- Sep 14, 202628 min
How Gym & Studio Owners Can Complete the Perfect Pre-Sale
If you want to scale your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure.We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign.00:00 Why your pre-sale matters00:29 Two studio owners with very different pre-sale results00:54 Why marketing and paid ads need to start before you open01:24 The “build it and they will come” mistake02:19 Why most studios struggle with pre-sales03:18 Building a strategic pre-sale plan04:16 Leveraging organic content before opening05:16 Documenting the journey and building anticipation07:34 Budgeting for marketing vs equipment10:56 Creating great content with minimal equipment13:39 Structuring a successful pre-sale campaign14:09 The three stages: foundation, build and escalation17:00 Using scarcity and urgency to drive sign-ups18:23 Handling delays and soft openings22:00 Creating a seamless sign-up process23:53 Using referrals during your pre-sale25:13 Key pre-sale tactics and final takeawaysPlease subscribe for more strategies to help you grow a more profitable fitness business.
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About Fitness Business Consulting
Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business.
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