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Fitness Business Consulting: Daily Summaries Delivered
by Fitness Business Consulting
Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios.Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business.If you wish to learn more about our services click belowhttps://fitnessbusinessconsulting.io/dfybc
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago37 min
He Joined Our Gym... Then Bought It (Steven Cooley)
If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms.A true full-circle moment.00:00 – Introduction and how we first met00:28 – Starting 2327 Boot Camp in Kurri Kurri00:58 – Imposter syndrome and filling big shoes01:28 – Our friendship and journey together02:26 – UFC, life, and personal milestones03:26 – The rise of boot camps and group fitness04:20 – Steve's weight loss transformation07:30 – Getting started in fitness08:53 – Motivation and support from his partner10:12 – His complete weight loss timeline12:26 – Why people connected with our story13:11 – Overcoming imposter syndrome and finding your own style26:31 – Early coaching challenges and difficult members33:19 – Business mistakes we'll never forget19:53 – Communication, leadership and managing emotions13:13 – Building a loyal team and great culture33:13 – Why culture always wins19:53 – The value of long-term staff53:13 – Creating a strong core team26:33 – Steve's journey from coach to business owner33:13 – Starting Fitness Business Consulting19:53 – Selling our gyms and starting something new26:33 – Balancing multiple businessesPleas subscribe
- 3 weeks ago57 min
InLife Wellness On The Way To 100 Studios (Scott Capelin)
If you want to grow your studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Scott shares his 30-year journey in the fitness industry, including lessons learned from opening studios, franchising, and expanding into the US market. He offers practical insights on location selection, business models, and building a community-driven fitness brand.00:00Introduction and Scott's Background in Fitness02:16The Importance of Location and Lease Planning03:11Scott's Journey from Corporate to Entrepreneur04:07Early Career and Mentors in Fitness05:07Reflections on Corporate Life and Motivation06:36Transition from Corporate to Fitness Business07:52Lessons from Vision Franchise Experience08:48Managing Large-Scale Gyms and Operations13:34Core Values and Growth as a Driver14:54Opening a Medium-Sized Gym with Family22:12Overcapitalization and Business Challenges23:34Lessons from Business Failures and Comebacks24:33Transition to Pilates and Wellness Focus25:56Entrepreneurial Spirit and Business Philosophy29:49The In Life Model and Franchise Support37:45US Market Entry and Differences from Australia40:05Opportunities and Challenges in the US44:22Location Selection and the 14-Point Checklist55:59Creating a Welcoming Studio Environment56:58Final Thoughts and Lessons LearnedPlease subscribe
- Jun 30, 202654 min
Over 40's & 50's Crowd No One Is Going After (Julie Sampson)
Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00The Journey of an Industry Veteran07:52Empowering Women Over 4015:36Building a Community for the Underserved21:55Transformative Fitness: Beyond Weight Loss26:50Dance Fitness: A Unique Approach30:03Targeting the Over 40 Demographic33:50The Importance of Female-Only Spaces38:04Understanding OzActive and Its Role43:52Advocating for Preventative Health in Fitness49:54The Future of Fitness Education and RegulationPlease Subscribe
- Jun 16, 202646 min
85 Members In 6 Weeks (Palma Tette)
If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events. Chapters00:00 From Garage to Commercial Facility: The Journey Begins11:27 Transitioning from One-on-One to Group Training17:38 The Power of Pre-Sales and Marketing Strategies23:43 Navigating Relationships and Business Dynamics24:11 Transitioning from Personal Training to Group Programs25:10 Hiring and Managing Trainers27:29 Creating a Welcoming Gym Environment28:26 The Impact of Parenthood on Business30:18 Balancing Work and Family Life32:11 Community Engagement through Fundraising Events34:03 The Power of Trivia Nights for Community Building39:35 Leveraging Local Connections for Charitable Causes43:50 Future Plans and New VenturesPlease subscribe
- Jun 7, 202652 min
The Brutally Honest Fitness Studio Tier List
If you want to scale your gym/studio you can book a call with Jayme belowhttps://fitnessbusinessconsulting.io/dfybc In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses.00:00Ranking Fitness Business Models10:02Evaluating Business Books for Gym Owners19:55Lead Generation Strategies for Fitness Professionals23:54The Balance of Marketing Strategies26:40Referrals vs. Community Events28:25The Power of Paid Ads32:22Retention Strategies for Gym Owners41:56Essential Traits for Fitness ProfessionalsPlease Subscribe
- May 25, 202650 min
Scaling From 1 To 10 Studios (BUMP HQ)
if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industryChapters00:00 The Genesis of Bump HQ02:57 Understanding the Unique Needs of Mums06:07 The Importance of Specialized Training08:54 Building Relationships with Health Professionals12:00 Franchising: Growth and Challenges14:54 Finding the Right Franchisees17:58 The Future of Bump HQ24:33 Understanding Franchisee Profiles27:55 The Importance of Owner-Operators30:07 Balancing Brand Consistency and Local Personality31:58 Identifying Ideal Locations for Expansion34:44 The Hustle Behind Franchise Success38:14 Building Community Among Mothers41:13 Expanding Beyond Prenatal Fitness45:02 Strategic Growth and Future PlansSubscribe
- May 17, 202638 min
2026 Marketing Blueprint for Fitness Studios
If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme herehttps://fitnessbusinessconsulting.io/dfybcEnjoy the episode.Please like, subscribe, and share with another studio owner who would find this valuable.
- May 10, 202649 min
14 Years as a Studio Owner: How to Build a Resilient Fitness Business
Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneursChapters00:00 The Journey to CrossFit SFS03:03 The Evolution of CrossFit in Australia05:53 The CrossFit Affiliate Experience09:00 The Importance of Coaching and Community12:01 Overcoming Challenges in the Fitness Industry14:58 The Resilience of CrossFit Owners17:52 Personal Transformation Through CrossFit20:47 Building a Successful Fitness Business23:39 The Future of CrossFit and Functional Fitness25:30 Improving Service and Customer Commitment28:40 The Importance of Owner Involvement30:52 CrossFit vs. Hirox: Complementary Competitors32:53 The Role of an MC in Fitness Events35:41 The Rise of Running Clubs and Community Fitness39:45 Organizing Fitness Events: Behind the Scenes45:01 The Future of CrossFit and Its CommunityPlease subscribeClick here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc Jayme
About Fitness Business Consulting
Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios.Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business.If you wish to learn more about our services click belowhttps://fitnessbusinessconsulting.io/dfybc
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