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Family Photographer Marketing Podcast: Daily Summaries Delivered
by Fiona Margo
Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!https://www.fionamargo.com
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago31 min
106: The Next Five Years For Family Photographers
What it will take for family photographers to stay booked over the next five years as AI, search, and social media keep reshaping how clients choose who to hire. We lay out the practical shifts that build local trust and visibility, while naming the emotional reality of trying to run a creative business in an unpredictable economy. • thinking beyond fear about AI and what kind of future we actually want • accepting that many businesses will struggle without stronger marketing hab...
- 4 weeks ago25 min
105: Why Photographers Stay "Busy" But Under-booked
Facebook Ads Mentoring *Milky Way Giveaway* I break down why you can feel exhausted from constant work and still feel stuck, especially when your to-do list is packed with safe maintenance instead of uncomfortable growth. We share a simpler way to think about visibility, trust, and marketing so the right clients can actually find you and book. • the effort versus momentum gap and why it feels like spinning wheels • common “safe” tasks that look productive but avoid growth • what growth work l...
- Apr 30, 202625 min
104: Better Photos Aren't Keeping You from Being Booked
*New* One-On-One Facebook Ads Help I cover: • seasonal demand cycles and why spring inquiries return • choosing now how winter will feel in 2027 NOW • saving from May through November to reduce pressure • the updated Meta ads support structure with landing page review and data check • why “better photos” is rarely the booking problem • visibility as the main driver of consistent bookings • internal visibility through client experience and past-client commun...
- Apr 23, 202631 min
The Q1 Marketing Audit
Helpful Links: Facebook Ads Course- I'll be live 4/29 90 Minute One-On-One Marketing Zoom We review quarter one like a CEO and pull real numbers that explain what’s working in our photography marketing and what needs fixing. We turn “slow season panic” into a simple plan for visibility, trust, and bookings going into quarter two. • quarterly review as data not identity • inquiry count patterns and timing • booking rate and why people ghost • traffic sources that actual...
- Apr 14, 202632 min
102: Run a Facebook Ad Already
Facebook Ads Course, Live Help 4/29! We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions. • why viral posts often attract other photographers instead of local clients • updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads&...
- Mar 25, 202631 min
101: The Six-Week Booking Sprint for Spring
90 Minute Marketing Intensive I lay out a six-week booking sprint for family photographers who look at their spring calendar and feel that sinking “uh oh” moment. We also dig into the debate about showing kids’ faces online and why fear-based, black-and-white rules can hurt photographers and families when the real issue is nuance and privacy. • spring booking sprint built around visibility, trust, and ease of booking • why we avoid rebranding, website overhauls, and portfolio spirals during s...
- Mar 18, 202637 min
100: If I Started A Photography Business In 2026
Need help? 90 Minute Marketing Intensive 100th episode! In this episode, I lay out a start-from-zero roadmap for photographers who want more local bookings in a world shaped by AI search, shifting algorithms, and changing client behavior in 2026. • staying consistent past the early “quit point” and why it matters • choosing a clear, localized photography niche to build trust faster • building for search first with SEO pages, blog posts, and local backlinks • creating trust buildin...
- Mar 5, 202642 min
99: Spring Marketing Reviews Part Three
Get $50 off the 90 Minute Marketing Intensive $50 with code FEEDBACK Part Three of Marketing Reviews! Tune into to test clarity and booking path of 4 family photographers. My Instagram + My Membership
About Family Photographer Marketing Podcast
Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!https://www.fionamargo.com
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