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Excavation Profits Podcast: Daily Summaries Delivered
by Scott Andreasen
These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. scott@excavationmarketingpros.com
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- Today47 min
Above-Ground Wastewater Systems: Greg Wong on WaiHome’s Mata
Greg Wong of WaiHome explains how Mata separates wastewater solids above ground and why Hawaii's difficult sites make cesspool upgrades costly. Scott Andreasen explores site suitability, liquid disposal, maintenance and the business lessons behind developing a regulated product. On the Excavation & Septic Profits Podcast, WaiHome co-founder Wong shares why he and James Roberts shifted their focus from aerobic treatment to primary solids separation. He describes Mata's screening and auger process, heat treatment and drying of captured solids, and the quality-control work behind the IAPMO Z1167 certification he discusses. Certification does not replace project-specific permitting or suitable liquid disposal. Mata is an above-ground solid waste interceptor, not a complete replacement for every septic treatment and disposal requirement. Suitable liquid disposal, any required additional treatment and local permits still apply. Wong describes an initial focus on raised-foundation homes that can feed the unit by gravity. Appliance installation may avoid excavation on suitable properties, but base preparation, plumbing and disposal-site work can still be necessary. Excavation and septic contractors will hear why rock, slopes and small lots affect installed cost, and why equipment price alone is not the whole estimate. Pricing and solids-removal intervals mentioned are Wong's interview examples, not current offers or guaranteed savings. Solids handling and any reuse remain subject to applicable rules. The conversation also covers grant-funded development, complementary founder responsibilities, hiring and careful expansion. Wong credits organizations including the National Science Foundation and NOAA with helping provide development runway. Learn more at WaiHome, call 808-970-7245 or email info@waihome.com. For help marketing your excavation or septic business, schedule a conversation with Excavation Marketing Pros.
- 1 weeks ago1h 9m
Faster Septic System Design with Landplan.io: Carl Preusser on AI & Site Planning
Carl Preusser of Landplan.io joins Scott Andreasen to explain faster septic design, clearer estimates and smarter site planning. Learn what software and AI can help with, and why accurate field data, human review and local requirements still matter. Excavation and septic contractors know that a job can get stuck before the first shovel hits the ground. In this episode, Scott Andreasen talks with Carl Preusser, co-founder and CEO of Landplan.io, about making septic design and land planning more practical for the people who price and build the work. Carl shares his path from health inspections and septic design to building software. He explains how parcel information, soil data, elevation contours, septic products and calculations come together, then walks through a project demonstration covering treatment trains, system layout, reports and estimates. We explore the difference between AI and rule-based automation, why a contractor's price book matters, and how faster preliminary planning can support clearer customer conversations. Carl also explains why field verification, experienced human review and applicable local requirements remain essential. Topics include: septic design bottlenecks, property-data accuracy, real product information, pump and dosing calculations, estimates, plan sharing, and the future of contractor technology. Visit Landplan.io or contact Carl at carl@landplan.io. Learn more at Excavation Marketing Pros.
- 1 weeks ago13 min
FujiClean Septic Systems Explained: Tim Wood on Advanced Treatment & Maintenance
What does the future of septic treatment look like, and where do contractors fit in? Scott Andreasen sits down with Tim Wood of FujiClean to discuss advanced wastewater treatment, homeowner education, and the value of ongoing septic maintenance. Tim explains why maintenance should be presented as a benefit rather than a drawback, how FujiClean works with local distributors to train installers and operators, and why the first service visit is an opportunity to help homeowners understand their systems. The conversation also addresses misconceptions about compact treatment tanks, FujiClean's installation and maintenance approach, and Tim's perspective on the future of advanced treatment. Tim then walks through a CEN5 demonstration unit, explaining sedimentation, anaerobic media, aeration, and air-driven recirculation. For excavation and septic contractors, the practical takeaway is clear: technical knowledge matters, but explaining system value and providing dependable ongoing service matter too. Equipment selection, installation requirements, performance, and maintenance schedules must follow the specific model's documentation, local rules, and qualified design and service guidance. Learn more about FujiClean at FujiCleanUSA.com. Tim shares his contact email in the interview: tim@fujicleanusa.com. Want more qualified calls, better jobs, and a more predictable way to grow your excavation or septic business online? Visit Excavation Marketing Pros to see if we're a good fit, and subscribe to the Excavation & Septic Profits Podcast for more contractor conversations.
- 1 weeks ago1h 7m
The Future of Septic: Solving the Disposal Problem with Jon Jouvenaux
What happens to a septic business when the trucks are full and the treatment plant says no? Scott Andreasen welcomes Jon Jouvenaux, President of BBB Septic & Portable Toilets and founder of VibraWaste, to the Excavation & Septic Profits Podcast for a conversation about the future of septic, disposal economics, and turning operational problems into opportunities. Drawing on more than 30 years in the industry, Jon shares how rising dump fees and lost access to municipal facilities pushed BBB to develop its own clean water farm. He explains why disposal is about more than the fee per gallon: travel time, unloading delays, equipment downtime, and dependence on someone else's facility all affect a contractor's ability to keep working. Jon also tells the story behind the Muckraker, a vibratory screening system developed to remove troublesome trash and debris before downstream processing. From clogged pumps and wasted polymer to prototype failures and manufacturing hurdles, he shares the practical lessons behind the equipment and why an investment must fit an operator's workload, location, and disposal options. Key takeaways: Identify the work that earns the most with the least effort. Build referral relationships through networking and realtor education. Track call sources, new versus repeat customers, revenue, and overtime. Evaluate depots, bulk hauling, dewatering, and municipal partnerships. Consider how screening and faster unloading affect productivity. Learn why Jon sees opportunity in biosolids resource recovery. Looking ahead, Jon describes his team's work toward converting biosolids into a soil amendment and his hopes for addressing PFAS, microplastics, and pharmaceuticals. These are Jon's stated development goals and perspective, not independently verified treatment results. His guiding idea: "It's only waste if we waste it." Connect with Jon: BBB Septic & Portable Toilets VibraWaste and the Muckraker Subscribe to the podcast for more conversations with excavation and septic business owners. To learn about growing your business online, visit Excavation Marketing Pros.
- 1 weeks ago1h 5m
Google PPC for Excavation & Septic: Structure, Tracking, and ROI
Google PPC can be a valuable lead source for excavation and septic contractors—but only when the campaign, landing pages, tracking, and follow-up process are built to work together. Host Scott Andresen breaks down the practical setup decisions that help owners pursue higher-value work and measure what their ad spend is actually producing. In this episodeHow to determine which excavation and septic services make sense to advertise based on margin, close rates, and customer-acquisition economics. Why call, web-form, and Google Ads conversion tracking should be in place before ad spend begins. How to separate branded, general excavation, and service-specific searches into focused ad groups. Why keyword-specific, mobile-friendly landing pages should match the searcher’s intent. How broad, phrase, and exact match types—and negative keywords—help control lead quality. Why higher-value work is generally a better PPC fit, while lower-ticket work may not support the acquisition cost. How fast response, CRM pipeline management, and revenue attribution turn inquiries into measurable results. Which metrics matter most when optimizing: cost per lead, cost per customer, verified revenue, and ROI. Resources mentionedExcavation Marketing Pros Quick Links Schedule an Accelerator Session Excavation Marketing Pros Want help building a more measurable lead-generation system for your excavation or septic company? Schedule a conversation with Excavation Marketing Pros.
- Sep 25, 20261h 2m
How Josh Ommen Built a $1M Septic Business After a Liver Transplant
Josh Ommen of Circle J Septic shares how a life-saving liver transplant reshaped his perspective and led him to build a growing Arizona septic company from a used pump truck. In this Excavation & Septic Profits Podcast episode, Josh joins Scott Andreasen to discuss answering the phone, earning Google reviews, educating homeowners, building recurring maintenance, handling emergency calls, hiring dependable people, and moving from owner-operator to a scalable septic business. What you’ll hearJosh’s path from liver transplant recovery to launching Circle J Septic. Why answering the phone and earning reviews matter in emergency septic work. How a three-year maintenance cycle creates repeat business and fewer emergency calls. The staffing, equipment, and financing challenges behind growing beyond the one-truck stage. How Josh is building systems, dispatch, estimating, and SOPs to grow toward the next level. For more excavation and septic marketing resources, visit Excavation Marketing Pros. Ready to scale your business? Schedule a conversation.
- Sep 25, 202641 min
From Google to AI: Stop Losing Septic & Excavation Leads
Your next customer may find you through Google, an AI assistant, a website chat, or a text message. But if your response is slow—or their call goes to voicemail—that opportunity can go to another contractor. In this episode of the Excavation & Septic Profits Podcast, Scott Andreasen breaks down how homeowners are finding and contacting contractors, and how to use AI and automation to turn more inquiries into real conversations with your team. This practical workshop covers both sides of the challenge: getting found online and responding effectively after a lead comes in. In this episode, you’ll learn: How Google AI Overviews and AI assistants are changing the homeowner’s search journey Why reviews, detailed service pages, project case studies, and a technically sound website matter for online visibility How missed calls and slow follow-up send potential jobs to competitors How phone calls, text messages, website chat, email, and social messages can feed one connected follow-up system What an AI-assisted septic lead qualification and callback-booking conversation sounds like Where to set boundaries: approved answers, service areas, booking rules, emergency escalation, and human handoffs Which workflows to build first: missed-call text-backs, website lead responses, quote follow-ups, appointment reminders, and old-lead reactivation How to measure progress through response time, booked appointments, and time saved The goal is not to replace your people. It is to remove delays, create a clear next step for the customer, and give your team more time for the conversations that require human judgment and trust. Start with one missed opportunity, build one complete workflow, and measure what changes. Want help applying this to your excavation or septic business? Book an Accelerator Call: https://excavationmarketingpros.com/schedule Explore more resources: https://excavationmarketingpros.com/
- Sep 8, 20261h 4m
From Law Enforcement to Septic Success: Kim Turner’s Story
Kim Turner went from a career in law enforcement to building Turner Septic Services from the ground up. In this episode, Kim shares what it was really like entering the septic industry with little experience, buying her first truck, learning through costly mistakes, and ultimately building one of New England’s most recognizable septic brands. We discuss: Her transition from law enforcement to entrepreneurship What happened during her first septic jobs The risks she took to launch the business How Turner Septic expanded its team and operations The economics of running a successful septic company Managing seasonality in a home-service business Hiring and developing a strong team Using social media to stand out in a traditional industry The story behind “We Get Sh*t Done” Her experience as a woman in the trades The biggest mistakes she made along the way What she would do differently if she were starting over today This is an honest, insightful conversation for anyone building a septic, home-service, blue-collar, local-service, or trades business. Get free resources for septic contractors at https://excavationmarketingpros.com/
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About Excavation Profits Podcast
These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. scott@excavationmarketingpros.com
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