The Beauty Business Advice Estheticians Don’t Get in School ft. Crystal Ngozi Ochemba

A lot of estheticians are taught how to treat skin. Not nearly enough are taught how to run a business that survives. In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Crystal Ngozi Ochemba, founder and lead esthetician of Crystal Ngozi Beauty and Esthetics, to talk about building a real, profitable, and purpose-led practice. From niching down in skin of color to pricing with confidence, preselling services, protecting cash flow, and leading with education instead of equipment flexes, Crystal shares the kind of advice estheticians usually have to learn the hard way. This episode serves as a much-needed reminder that nothing can save a bad beauty business - not even the most expensive lasers in town.