The LA Facialist on Beauty Hype & What Actually Works ft. Candace Marino

Trends, client orders, and the latest machines didn’t build Candace Marino’s reputation. Her hands-on authority did. In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Candace Marino, founder of The LA Facialist in Beverly Hills, to talk about building a skincare business on authority, customization, retail and actual hands-on skill. Candace gets into why she walked away from HydraFacial, why clients need what their skin requires (not just what they ask for) and what building true expertise outside of Instagram posts actually takes.