Brushes, Beauty & the Business Behind It All ft. Anisa Telwar Kaicker

A brush is not just a brush. And if you can buy 50 of them for $10, Anisa Telwar Kaicker has questions for you beyond just the brushes. In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Anisa, Founder and CEO of Anisa International, to talk about what it takes to build a global empire. She gets into the importance of cosmetic brush quality, ethical manufacturing, leadership evolution, philanthropy and why beauty professionals need to understand the tools they put in their hands. Anisa also reveals how a chance opportunity became a global beauty business, why quality beats cheap volume and why sometimes the smartest move is walking away from something good so you can protect what matters most.