Embracing Marketing Mistakes

One Tweet About Sleeping Beauty Ended in Death Threats

September 10, 2026·15 min
Episode Description from the Publisher

Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era. What was meant to be a harmless comment, shared in the midst of the chaos of parenting, quickly spiraled into misreporting by UK tabloids, global backlash, online abuse, and even death threats. As her career and personal life were thrust into the public eye, the turning point came when credible voices stepped in to offer sup...

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