Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the lessons every marketer needs to hear. Back in episode 102 of Embracing Marketing Mistakes, Kevin walks us through the infamous Big Cheese Dipper campaign. From ignoring clear strategic signals to forcing a flawed creative idea onto TV, this is a masterclass in how good teams end up making terrible work. If you’ve ever wondered h...
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