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Embracing Marketing Mistakes: Daily Summaries Delivered
by Prohibition PR
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today1h 1m
EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
He handed AI a full marketing project… and it came back finished in 30 minutes. What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included. In this episode, Andrew Bruce Smith breaks down how tools like Claude Co‑Work are changing the way marketers actually work. This is not about faster copy or better prompts. It is about delegating entire workflows to AI and shifting your role from execution to management. You will h...
- 1 weeks ago58 min
EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
A finance worker joins a Zoom call with their CFO and colleagues. Everything looks and sounds real. They transfer $25 million. Every person on that call was fake. AI misinformation has moved from theory to real-world crisis, and brands are already losing control. From deepfake CEOs and fake giveaways to hijacked campaigns and cloned influencer accounts, the speed and scale of risk has changed completely. In this episode, Will and I break down how AI is reshaping crisis management in 2026 and...
- 1 weeks ago5 min
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
Cory Koryczan opens up about the career mistake that nearly broke her. Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. In this episode, Cory talks about the cost of over-loyalty, the fear that kept her stuck, and how she rebuilt her courage to finally walk away. She also shares a second big lesson from returning to work after maternity leave. Why confidence doesn’t just snap back and how ...
- 2 weeks ago1h 5m
EP 113: Why Most CMOs Fail at Brand Strategy
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact. Ben, Strategy Director at Principles Agency and host of Marketing Room 101, joins Chris and Will to break down what brand strategy actually is, why so many senior marketers get it wrong, and how to do it properly without drowning in 20-page decks and brand ...
- 2 weeks ago5 min
I Took A Team To Paris And Discovered The Brief Was In Spam
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the whole story with candour, including the costs, the embarrassment, and the uncomfortable gap between personal brand and reality when a simple system failure derails a big moment. We dig into what professionalism really looks like in sales and agency life: not bravado at the pit...
- 3 weeks ago48 min
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds. In this episode, Phil explains the T‑Mobile campaign that quietly failed and why the creative meant something very different to audiences than it did in the boardroom. That mistake changed his career. It took him from senior brand roles into behavioural science, neuroscience and decision science, and e...
- 3 weeks ago4 min
The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia only to realise that Experian’s logo was proudly displayed on every single slide. What could have been a career-ending blunder turned into a long-standing client relationship and a story that still gets a laugh today. The team reflects on the lesson...
- 4 weeks ago51 min
EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes. In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now helps B2B and fintech scale-ups turn messy growth into focused, repeatable momentum. Lucy Woolfenden is a growth-focused fractional CMO and founder of The Scale-Up Collective, with senior marketing experience at Skype, Starling Bank and high-growth fintech scale-ups. She share...
About Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
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