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Embracing Marketing Mistakes: Daily Summaries Delivered
by Prohibition PR
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago5 min
We Spent £15m and 37 People Downloaded It
Tom Goodwin recounts the campaign that still makes his stomach drop back in episode 48. While leading a Nokia music service launch in 2007, his team secured exclusive rights to a major Kylie Minogue album and poured around £15 million into media and technology. The problem was simple and devastating. Only 37 people were able to download the app because almost no one owned a compatible Nokia handset. Tom explains how he saw the issue coming, why his warnings were ignored and how rigid co...
- 4 days ago54 min
EP 135: Steal Your Competitors' LinkedIn Leads
Niall Ratcliffe is the 25-year-old CEO of noticed., the Manchester LinkedIn agency he co-founded with his older brother Morgan. He has about 60,000 followers on LinkedIn and says the agency makes about a million pounds a year in sales through the platform, by far its biggest lead channel. In this episode of Embracing Marketing Mistakes, Niall explains why he thinks the old marketer looked for attention while the new one looks for competitors' leads, why relevance matters more than personalisa...
- 1 weeks ago4 min
Lexus Asked Fans Their Favourite Steering Wheel
Mat Thomas joined us back in episode 49 as he reveals the surprising social media misstep that held Lexus back for years. He explains how the brand’s social team that's tucked inside the PR department and disconnected from strategy, audiences, and brand codes that ended up chasing engagement numbers rather than meaningful impact. From posts about Zodiacs, audiobooks, and even favourite steering wheels, Mat breaks down how the pursuit of “high engagement” pushed Lexus toward light, attention-g...
- 1 weeks ago52 min
EP 134: The 20-Searches-A-Month Page That Booked Seven Sales Calls
Sam Dunning co-owned an agency with two other founders, has hosted the Breaking B2B podcast since 2020, and now runs Breaking B2B, an AI SEO agency for SaaS brands. In this episode of Embracing Marketing Mistakes, Sam explains why a keyword with tiny search volume can be worth more than one with thousands, why he thinks many marketers are stuck in what he calls the top funnel trap, and why AI tools recommend brands on buying-intent searches but not on how-to questions. Sam walks through a pag...
- 2 weeks ago56 min
EP 133: Uber Eats' First Marketing Hire On AI Search
Jenna Hannon was the first marketing hire at Uber Eats, where the team launched the service in roughly a new city every week for about a year and a half. She left in 2020, became a fractional CMO for Series B and C startups, and is now co-founder of Hatter, a San Francisco AI search agency and platform she started with Peter Holc, formerly of Microsoft and Deliveroo. Chris Norton has been testing Hatter on Prohibition's own website. In this episode of Embracing Marketing Mistakes, Jenna expla...
- 3 weeks ago6 min
You Waited 15 Minutes for a Taxi. Now Seven Feels Rude
We return to consumer behaviouralist and CX expert Ken Hughes, first featured in episode 92, to revisit the moment that transformed how he believes brands should approach the customer. Ken explains how he spent the early part of his speaking career delivering stock, product first keynotes before realising that audiences and clients were focused on their own business challenges, not his rehearsed narrative. He introduces his blue dot consumer idea and shows how it reshapes everything, hi...
- 3 weeks ago58 min
EP 132: Why LinkedIn Reach Is Down And What Still Works
John Espirian, the self-styled relentlessly helpful LinkedIn guy, joins Chris Norton and Will Ockenden on Embracing Marketing Mistakes to explain why LinkedIn reach is down for almost everyone and what still works. John is an independent LinkedIn consultant and author, runs the Espresso Plus community, and organises the UpLift Live conference. John covers why direct messages avoid the algorithm, why you should comment ten times for every post, how LinkedIn newsletters feed search and AI tools...
- Oct 8, 20269 min
My TEDx Talk Got 2,000 Views. Everyone Else Got 30,000
What happens when you pour your heart into a TEDx talk, expect it to skyrocket, and… nothing? We are joined with Niraj Kapoor back in episode 95, and dive into a brutally honest story of resilience, reinvention, and why failure isn’t fatal. Our guest shares how he went from a thriving career in London to losing everything, job, income, marriage, before clawing his way back through vulnerability and persistence. We talk about the reality behind those glossy success stories, why some talks go v...
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About Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
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