EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard

Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes. In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now helps B2B and fintech scale-ups turn messy growth into focused, repeatable momentum. Lucy Woolfenden is a growth-focused fractional CMO and founder of The Scale-Up Collective, with senior marketing experience at Skype, Starling Bank and high-growth fintech scale-ups. She share...