EP 113: Why Most CMOs Fail at Brand Strategy

Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact. Ben, Strategy Director at Principles Agency and host of Marketing Room 101, joins Chris and Will to break down what brand strategy actually is, why so many senior marketers get it wrong, and how to do it properly without drowning in 20-page decks and brand ...