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High Voltage Business Builders Podcast: Daily Summaries Delivered
by Neil Twa
The High Voltage Business Builders Podcast features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street. Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s—faith, family, friends, freedom, and fun—it equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago6 min
EP443: Estee Lauder Sued Walmart: Fake Beauty on Walmart.com
Walmart marketplace sellers list your brand without permission. That is the enforcement gap. A judge denied Walmart's motion to dismiss the Estee Lauder case on September tenth, 2026. The ruling means Walmart cannot limit the scope of the lawsuit. This changes how sellers protect their intellectual property on the platform. Many sellers assume registering a brand in the Walmart Brand Portal is enough. It is not. Anyone can list a product under your name if they have a barcode. They do not need your permission. This creates a direct threat to your margins and your customer trust. This episode covers the specific legal shift and what it means for your operation. You will learn how to verify your IP claims are active and approved. You will see a real scenario where a high-end skincare line faces unauthorized listings. You will get a clear path to secure your brand presence before competitors or bad actors take advantage of the gap. Three concrete wins await you. First, you will know exactly where to check your IP claims in the Walmart Brand Portal. Second, you will understand the legal precedent that now favors sellers in these disputes. Third, you will have a simple checklist to audit your listings today. Do not wait for a problem to find you. Log into your account and verify your claims now. The Daily Amazon Seller puts these three tips in your email, plus a free Alexa Gap Audit. Go to voltagedm.com/amazonsellernewsletter. We run more than twenty-five brands of our own, and we protect them every day. This is The High Voltage Business Builders Podcast. Want today's Voltage 3 written out? The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit, at voltagedm.com/amazonsellernewsletter: https://voltagedm.com/amazonsellernewsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep443
- 3 days ago6 min
EP442: FBA +$0.19/Unit Jan 15: What It Costs Your SKUs
FBA fees rise $0.19 per unit on average from Jan 15, 2027. Storage gets simpler Feb 1, 2027, and the low-inventory fee only applies below 28 days of supply. Amazon raised FBA fees by 19 cents per unit and simplified storage billing starting February 1, 2027. One move costs you money on every sale. The other might save you cash if your inventory is clean. This is not a news recap. It is a margin warning for sellers who need to protect their bottom line before the new year. I broke down the Selling Partner Services letter sent on November 5, 2026. Amazon gave you more than two months to plan. Most sellers will ignore the storage shift because the 19 cent FBA increase feels louder. That is a mistake. The storage simplification changes how you calculate costs for slow-moving stock. If you do not model this now, you will pay for it in Q1. Listen to this episode of The High Voltage Business Builders Podcast to find out how to use the Fee Change Comparison dashboard in Profit Analytics. You will learn how to look at account level and product level data to see your real per-SKU impact. The average hides the truth. Your specific SKUs tell the story. Here is what you get from this listen: 1. A clear view of how the 19 cent FBA increase affects your net margin per unit. 2. A method to calculate storage savings under the new February 1 rules. 3. A step-by-step way to use Amazon’s own tools to model your 2027 costs. Do not wait until January. Open your dashboard today. Check your per-SKU fees. Model the storage shift. Then adjust your pricing and inventory plans. We use the dashboards, not the headlines. Go to voltagedm.com to see how we help operators manage these changes. Do something imperfectly and something perfect will happen along the way. Until tomorrow, stay high voltage. Want today's Voltage 3 written out? The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit, at voltagedm.com/amazonsellernewsletter: https://voltagedm.com/amazonsellernewsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep442
- 4 days ago7 min
EP441: Your Amazon Ads Move Into Creator Videos Nov 11
Amazon mixed creator storefront clicks into your standard Sponsored Products reports. You can no longer easily separate creator-driven traffic from standard ad clicks. This change hides the true cost of your Amazon Ads spend and skews your margin analysis. For years, Amazon kept creator placements in a separate bucket under off-Amazon settings. Now, those clicks sit right next to your standard ads. If you are running Amazon Ads for a premium kitchen tool brand with strong images and solid reviews, you need to know which clicks came from a creator and which came from a standard search. This episode covers how to find the Creator Report under Participating creators in your Amazon Ads account. It shows you how to check the deny list page to see which creators earned CPC in your account. It explains why this mix matters for your margin when you cannot easily tell the source of your traffic. You will learn how to identify creator-driven clicks in your Amazon Sponsored Products report. You will find the specific location of the Creator Report in your account settings. You will understand how to adjust your strategy when creator traffic mixes with standard ad data. Listen to The High Voltage Business Builders Podcast to keep your Amazon Ads spend aligned with your actual margin. Open your Amazon Ads account today and find the deny list page. Look for the Creator Report under Participating creators. See which creators earned CPC in your account. That is the first move. The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit. Go to voltagedm.com/amazonsellernewsletter. We run more than twenty-five brands of our own. Do something imperfectly and something perfect will happen along the way. Until tomorrow, stay high voltage. Want today's Voltage 3 written out? The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit, at voltagedm.com/amazonsellernewsletter: https://voltagedm.com/amazonsellernewsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep441
- 4 days ago6 min
EP440: Amazon TACOS 39.6% Profit: My 8-Day Play to Own Rank
Amazon is the landlord. I am paying rent for my spot on the page. Stop paying, and our sales vanish. Most sellers are renting their rank. They do not own it. I want to show you how to shift from renting to owning. I was looking at the numbers of our new home brand in the home niche that we just launched in Voltage. In the first 8 days we made $6,011 in sales on 37 sets, and we moved into profit before day 7. Our TACOS sat at 39.6%. That is profitable for our brand. 30% is even more profitable, a milestone we chase. But the goal for most brands is 20%. At 20%, organic ranking brings in the profits. By November 4, ad spend was $2,383, ROAS was 2.37x, and 94% of sales came from ads with only 6% organic. Our break-even TACOS is 42.6%, and we are below it. In the last 5 days we made $401 in net profit, a 6.7% margin, or $10.85 net per set. Profit before ads was $69.26 per set, and ad cost was $58.42 per set. The targeting split shows where the bleed is: auto close-match won at 32% ACoS, substitutes ran at 8% ACoS, top of search leaked at 53% ACoS on 68% of spend, and loose-match was 89% ACoS. We are cutting that loose-match waste and stepping down the top of search. The move is simple. Optimize the listing first. Let the ads do the heavy lifting early. Then step them down as your organic rank rises. That is how you step TACOS down the ladder from 39.6% toward 30%, and then toward 20%. That is how you own your rank. Then do the Voltage 3. Launch a listing that converts before you scale ads. Check your listing conversion rate is strong before you increase ad spend. Use ads to buy rank, then step them down as organic takes over. Check your organic rank is rising while your ad spend is dropping. Build a Black Friday checklist in this order: listing, ads, inventory. Check your listing, ads, and inventory are all checked off before Black Friday. Do all three before tomorrow's episode. See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep440
- 5 days ago6 min
EP439: Amazon splits variation reviews across child ASINs killing sales
Amazon is splitting variation reviews across child ASINs, and most sellers do not notice until sales drop. This is not a minor UI change. It is a direct hit to conversion rates on your best-selling families. If you run multi-variant products, your rating and review count are no longer unified. Each child ASIN now displays its own metrics. That means a strong parent listing can look weak on a child, killing click-through and purchase intent. I walk through exactly how this happens inside a real account. You open a variation family. You click the first child. It shows one rating. You click the second. Different rating. The reviews are no longer attached to the family level. This is new, specific, and easy to miss. Most operators only see the damage after a week of lower sales. Here is what you get from this episode. First, you learn how to spot the split before it costs you a sale. Second, you get a clear method to restructure your listing hierarchy so reviews stay visible where they matter. Third, you see the exact check that stops this from happening again on new launches. These are three concrete wins for your operation, not theory. This matters now because Amazon is rolling this out quietly. You do not get a warning. You do not get a notification. You just see lower performance. The fix is simple, but only if you know what to look for. Listen to this episode on The High Voltage Business Builders Podcast, then run the check I outline. One step. One fix. One better week of sales. Do something imperfectly and something perfect will happen along the way. Until tomorrow, stay high voltage. See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep439
- 6 days ago3 min
EP438: 1099-K for Amazon Sellers: No Form? You Still Must Report It
You can make a full year of sales and never see a Form 1099-K. The IRS still counts that income. This episode covers 1099-K explained for marketplace sellers and how to check your tax liability now. The threshold changed. Payment apps and marketplaces must send a Form 1099-K when goods or services payments total over twenty thousand dollars and the count is more than 200 transactions. If you fall below that, you do not get the form. But the income is still yours to report. Missing the form does not mean the money is off the books. It means you have to find it yourself. Here is what you get from this listen: 1. A clear rule for when the form is required and when it is not. 2. A way to add up payments from multiple apps and marketplaces so you do not miss a cent. 3. A simple check to run today that keeps your books clean before tax season hits. This is not a news recap. It is a practical check for sellers at every level. We run more than twenty-five brands of our own. This is the kind of work we do inside them every week. Come find us at voltagedm.com. Do something imperfectly and something perfect will happen along the way. Until tomorrow, stay high voltage. The High Voltage Business Builders Podcast See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep438
- 1 weeks ago3 min
EP437: Walmart Marketplace Returns: What Sellers Owe Holiday Shoppers
Walmart stretched the holiday return window, and the bill lands on you. Shoppers think a return is the brand's problem. On Marketplace, the window, the label, and the shipping charge are yours. Most items bought from October 1 through December 31, 2026 can be returned through January 31, 2027, unless it sits on the exception list. Your minimum window is still 30 days, and that clock starts seven days after an item's ship date. This is not a news recap. It is a margin warning. If you are selling on Walmart Marketplace, you need to know what you owe holiday shoppers before the box ships. The holiday return window becomes a seller bill you set before the box ships. I break down the exact dates, the exceptions, and the math that eats your net margin when returns spike. You will hear how to set your return window correctly so you are not absorbing shipping costs you did not budget for. You will learn which items fall under the exception list and how to flag them in your catalog. You will see how to adjust your pricing to protect your cash flow during the peak season. This is the work we do inside our more than twenty-five brands every week. It is the kind of operational detail that separates a profitable brand from one that bleeds cash in Q4. If you are a seller at any level, this is the episode that saves your holiday margin. Listen now on The High Voltage Business Builders Podcast. Come find us at voltagedm.com. Do something imperfectly and something today. See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep437
- 1 weeks ago5 min
EP436: Shopify Combine Discounts: How Brands Stack Black Friday Codes
Shopify combine discounts do not happen on their own. Each one has to be told it can stack. If you build a product discount, an order discount, and a shipping discount and just hit save, Shopify will not add them together. Here is today's Voltage 3. Number one. In Shopify admin, open each Black Friday discount and set its Combinations, because Shopify discounts do not combine automatically. Number two. Plan each stack inside Shopify's limits: 25 active automatic discounts, and 5 product or order codes plus 1 shipping code on one order. Number three. List the checkouts where your codes will run, since combining works on your Shopify site, Storefront API, and POS, but not on Facebook, Instagram, Google, or other external checkouts. Do all three before tomorrow's episode, and your Black Friday codes will actually do the math you promised. See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep436
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About High Voltage Business Builders Podcast
The High Voltage Business Builders Podcast features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street. Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s—faith, family, friends, freedom, and fun—it equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.
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