
Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they're saving.In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down:Why chasing the cheapest labor costs brands more, and what cost efficiency looks like insteadThe 6-month Hypercare framework Penbrothers uses to onboard both new hires and clients successfullyHow one e-commerce client scaled to 80+ Philippines hires and sold at a higher EBITDA multipleWhether you're filling your first process-driven role or scaling a full offshore team, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-481/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt/💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify/
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