Why 73% of Your Declined Orders Are Actually Good Customers

About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire.In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down:How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuseThe signals that you've outgrown Shopify Protect, including cross-border orders and crossing $5M in annual salesHow Carbon38 reached a 99% approval rate and a 3% revenue lift by declining fewer good customersWhether you're doing $3M a year on Shopify Protect or $30M with a fraud team, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-489/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt/💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify/