duo on the mic

The One Where Data Isn’t Everything

January 22, 2025·9 min
Episode Description from the Publisher

Data: the love-hate relationship every marketer knows. Ever feel like you’re spending more time justifying your work than actually doing it? In this episode, we break down:• Why data often falls short: LinkedIn and Google Ads might not show up in CRM as last-touch, but they’re still driving traffic. Why the disconnect?• The irony of attribution tools: Leaders want proof but resist investing in tools to get it. Is this skepticism holding marketing back?• Gut vs. data: With so much focus on numbers, are marketers losing trust in their instincts?• Challenges of data-driven campaigns: From measuring brand awareness to GDPR’s impact, we question the real meaning of “data-driven marketer” today.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

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