The One Where Writing Became a Team Sport

Your team’s best ideas? Stuck in Slack threads. Your biggest lessons? Buried in emails. Most startups treat writing as a ‘marketing thing’—and that’s exactly why no one’s paying attention to them.In this episode, we’re getting real about:• Why your startup is invisible: If no one on your team is writing, you’re not just quiet—you’re forgettable.• The pushback problem: What we heard from our team (and how we got them to care about writing anyway).• Building a writing culture that sticks: From leaderboards to Notion dashboards—what actually works.• The ROI of putting words out there: It’s not about traffic. It’s about hiring, media, and momentum.• How to start today: Yes, even if your team says they’re “not writers.”If your startup has smart people but no one’s ever heard of you—this episode’s your playbook.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.