Automotive Field Theory: Rebranding the Podcast [E248]

Thanks to our Partners, Pico Technology and AutelWatch Full Video EpisodeDiagnosing the Aftermarket Becomes Automotive Field TheoryThings have changed.After years as Diagnosing the Aftermarket A to Z, the podcast has a new name: Automotive Field Theory.In this episode, Matt explains why the original title was chosen, why it eventually became a problem, and how the new name better represents both the podcast and the range of subjects explored on it.The original name was intended to leave the show wide open. Automotive diagnostics and technology were always part of it, but so were psychology, economics, relationships, mental health, addiction, movies, sports, professional wrestling, and the people behind the work.That freedom is not going away.The problem was simpler: people searching for automotive and auto repair podcasts often could not find the show. Neither “diagnosing” nor “aftermarket” is exclusively connected to the automotive industry, and the word “automotive” did not appear anywhere in the title.Automotive Field Theory solves that problem while also fitting the show on several levels.It is a play on quantum field theory, reflecting Matt’s lifelong interest in physics and his tendency to explore how things actually work. It also refers to the entire automotive field, from vehicle design and manufacturing through sales, service, collision repair, locksmithing, programming, calibration, modification, and eventually recycling.Finally, there is the theory itself: automotive theory, diagnostic theory, economic theory, psychological theory, and the hypotheses and ideas that shape how people understand the profession.The name is changing. The podcast fundamentally is not.In This EpisodeWhy Diagnosing the Aftermarket A to Z was originally chosenThe searchability problem with the old titleWhy “automotive” needed to be in the nameThe connection between automotive field theory and quantum field theoryThe enormous range of careers contained within the automotive fieldWhere independent repair overlaps with collision, locksmithing, programming, and ADASWhy the new title may make it easier to invite guests and reach new listenersWhat listeners can expect from the show going forwardThe people and podcasts that helped inspire and support the changeMatt also recognizes several shows across the Automotive Repair Podcast Network, including:Remarkable Results Radio PodcastBusiness by the NumbersSpeak Up! Effective CommunicationThe Auto Repair Marketing PodcastThe Weekly BlitzA special thank-you goes to Tracy for the work behind the new logo, to Carm Capriotto and the Automotive Repair Podcast Network, and to sponsors Pico Technology and Autel.Take a look at the new logo and let Matt know what you think. Guest suggestions are also welcome as Automotive Field Theory begins its next chapter.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comSubscribe on YouTube: @automotivefieldtheoryThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriot