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Dental Unscripted | Getting into Ownership and Practice Management Insights: Daily Summaries Delivered
by Michael Dinsio & Paula Quinn | Dental industry coaches & Education leaders
The dental practice ownership podcast for dentists ready to start, buy, or grow their dental business.Mike Dinsio, MBA and Paula Quinn, BSDH have joined forces. Now combining past shows from "Startup Unscripted" and "Dental Acquisition Unscripted" into one. They bring 30+ years of dental industry experience together with a modern approach to "the business of dentistry."Each episode features unscripted conversations with expert guest content. They share real life experiences, proven strategies, and actionable insights on dental practice ownership. Whether you're new to ownership, planning a dental startup, or navigating a practice acquisition—we've got you covered.CHANNEL TOPICS INCLUDE:✓ How to start a dental practice from scratch✓ Buying a dental practice: What you need to know✓ Practice management hacks, tips, and tricks✓ Dental marketing and SEO strategies that work✓ Financial planning and profitability for practice owners✓ Building and leading high-performing dental team
Latest Episodes
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- 2 weeks ago41 min
Our Office is Busy But I'm Broke! Running a Dental Practice That Actually Pays You
“You’re slammed three weeks out, your team’s running full speed, and there’s still no money in the account.” Dental practice profitability drops the moment you add a fourth clinical day without the patient flow to fill it. Mike Dinsio and Paula Quinn break down the five most common reasons dental practices stay busy but never build real profit and what to change about each one.Why adding another clinical day almost always kills your margins instead of improving themThe magic 1-1-1 formula and how multiple Next Level Consultants clients hit $1.5M on just three days a weekThe $150/hr vs. $500/hr mistake dentists make when they refuse to hire a hygienistHow 121 out of 257 new patients disappeared from one practice’s schedule in a single year and what that costsMarketing dependency: when $60–100K in annual ad spend is masking a retention leakThe “house broke” trap when your rent requires $2M in production and you’re doing $1MWhy bringing on associates too early drains exactly the profit you’re trying to protectBlock scheduling, operatory strategy, and the clinical systems that compress more production into fewer daysPerfect for practice owners, dental startups, and any dentist wondering why production looks fine but the bank account doesn’t.Busy is a feeling. Profit is math. The gap between them is almost always a systems problem, not a volume problem.🎙 Subscribe and watch on YouTube: https://www.youtube.com/@DentalUnscripted 🌐 https://dentalunscripted.com🌟 Love the show? Rate and review! It helps other practice owners find us 🫶About the Hosts:Michael Dinsio, MBA & Paula Quinn, BSDH - Next Level ConsultantsDental practice startups, acquisitions, and practice management consulting. https://nxlevelconsultants.com https://www.instagram.com/nxlevelconsultants/Topics on this podcast:dental practice profitability, running a dental practice, dental business, dental overhead, practice management, growing a dental practice, dental practice growth, dental startup, dental practice management, dental practice finances, dental practice challenges, buying a dental practice, dental practice operations, dental practice efficiency, dental entrepreneurshipProduction by © Dental Unscripted 2026The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- 3 weeks ago38 min
Growing a Dental Practice in the Age of AI Search and Apple Maps Ads
"Your dental marketing strategy from 18 months ago is already outdated and it shifted again this week."SPECIAL GUEST ON THIS EPISODE:Guido Tebano — CMO, Market My Markethttps://marketmymarket.comMike Dinsio and Guido Tebano break down why 2026–2027 is the best window in a decade to open or acquire a dental practice. Apple Maps just launched ads, ChatGPT is running beta ad placements for dental categories, and Google now surfaces AI-driven price justification in search results. Established practices have thousands of Google reviews but zero on Apple Maps — for startups, that's a level playing field.- Why Apple Maps ads change the cost-per-lead equation for dental startups- The two Google review thresholds (33 and 100) that actually move the algorithm- How ChatGPT aggregates your review responses into its patient recommendations- Why your website content (not its design) determines whether AI can find you- Five website CTAs that drive patient conversions: insurance, new patients, language, in-house plans, financing- Three action items for this week: claim Apple Maps, apply for ChatGPT ads, pull a demographic studyPerfect for dental startup owners, dentists in acquisition mode, and established practice owners wondering why their marketing stopped working.If the next 12 months are a marketing window, this episode lays out the playbook. Guido's three-step action list — claim Apple Maps, apply for ChatGPT ads, pull a demographic study — is a starting point any practice can act on this week.🎙 Subscribe and WatchYouTube: https://www.youtube.com/@DentalUnscriptedWebsite: https://dentalunscripted.com🌟 Love the show? Rate us on Apple Podcasts and Spotify — it takes 30 seconds and helps other dentists find Dental Unscripted 🫶Keywords: dental marketing, dental seo, dental startup, dental practice growth, apple maps ads, chatgpt ads, growing a dental practice, dental business, google maps optimization, dental consulting, dental practice startup, dental entrepreneurship, buying a dental practice, dental solutions, how to run a dental practiceProduction by © Dental Unscripted 2026The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Sep 25, 202638 min
Dental Practice Finances: Strip the Profit & Loss Down and Find Your Real Profits
Most dental practice owners take home 30% and call that real profit, but if an associate can in and costs you the same percentage, the practice itself earned nothing. Essentially you are breaking even! That's the math Omar Virjee runs with every one of his 600+ dental clients, and it changes how owners see their own P&L overnight.SPECIAL GUEST ON THIS EPISODE:Omar Virjee, CPA - CEO & Founder, Virjee ConsultingDental and medical CPA serving 600+ practices nationwide14 years specializing in dental practice financial planning and tax strategy. Entrepreneur since age 14, exited his first business at 21Active real estate investor and practice profitability advisorWhat you'll discover in this episode:Why depreciation and amortization inflate your expenses and hide what you actually madeThe difference between tax income and real income, and why your CPA tracks bothHow mid-year tax planning between August and September unlocks $40K–$60K that April filing missesWhy 25% EBITDA means your own practice outperforms the S&P 500 as an investmentThe QBI/Section 199A deduction and the income threshold that makes it free moneyHow to build the three-legged stool, practice value, real estate, index fundsWhat "golden handcuffs" actually look like on a dental P&LWhy saving $100K/year for 10 years generates enough passive income to cover half your family's expensesPerfect for dental practice owners, associate dentists planning to buy, and any dentist who reads their P&L and doesn't trust what it says.The wealth conversation dental school never had, and the one number that tells you whether you own a business or just a high-paying job.Love the show? Subscribe and watch on YouTube: https://www.youtube.com/@DentalUnscripted Learn more about Next Level Consultants: https://nxlevelconsultants.com🌟 Leave a 5-star rating and review on Apple Podcasts, it takes 30 seconds and helps more dental practice owners find us. 🫶Topics covered on this podcast:dental practice finances, dental practice profitability, dental tax planning, dental financial planning, dental CPA, dental practice ownership, profitability in dentistry, dental EBITDA, dentistry and finance, dental practice financial tips, dental business, dental practice management, building wealth in dentistry, dental entrepreneur advice, dental practice expensesProduction by © Dental Unscripted 2026The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Sep 18, 202643 min
Dental Practice Leadership: 4 Reasons Your Team Is Burned Out and Blaming You
Your dental team's burnout isn't about workload, it's about four leadership failures you can fix starting today. We break it down so that it makes perfect sense.Mike Dinsio and Paula Quinn explain why dental teams burn out. From tolerating unreliable employees out of fear to micromanaging without systems to back it up, this episode names the patterns that destroy morale and gives you the reset framework.- Why keeping one bad employee burns out every good one watching you tolerate it- The "CEO effect", how business education creates micromanagement your team wasn't prepared for- How a 4-person team produced $800K at 50% profitability with tight systems- Why recognition done at the wrong time enables bad behavior instead of fixing it- The difference between rescuing employees and actually recognizing them- How to reset expectations and accountability without being a tyrant- Why most offices aren't understaffed, they're disorganizedPerfect for dental practice owners, associate dentists considering ownership, and office managers navigating team performance and daily operations.Burnout doesn't get fixed by self-care weekends. It gets fixed when the owner takes accountability for the culture they've allowed and makes the hard staffing decisions they've been avoiding.🔗 Watch on YouTube: https://www.youtube.com/@DentalUnscripted🔗 https://nxlevelconsultants.com🌟 Love the show? A quick rating and review helps other dental professionals find us 🫶Keywords: dental practice leadership, leadership in dentistry, dental team optimization, running a dental practice, dental practice management, dental business, dental practice challenges, practice management, dental practice operations, dental practice profitability, dental coach, dental practice efficiency, dental consulting, dental burnout, team retentionProduction by © Dental Unscripted 2026.The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Sep 11, 20261 min
2 Minute Drill 🦷 How Owning a Dental Practice Fixed Her Retirement Timeline in 3 Years!
Earning 30% as an associate means zero equity. Practice ownership is the retirement move that changes everything when done the right way of course. Michael Dinsio and Paula Quinn deliver this 2-minute breakdown of what associates are really leaving on the table. Paula shares how buying a practice (even while paying a dentist 30% and carrying a loan) catapulted her retirement from way behind to back-on-track in about three years. Plus: Why dental startups in areas growing 15–20% year over year are hitting $1M in year one. Get the FREE "First Steps of A Startup" from Michael & Paula Here: https://nxlevelconsultants.com/wp-content/uploads/2026/02/Starting-Up-E-Book.pdfWhy 30% production pay will never build real wealthHow dental practice equity accelerated retirement by years, not decadesThe location strategy behind $1M first-year dental startupsWhat 15–20% year-over-year growth looks like in underserved marketsWhy picking where patients need you most is the #1 startup decisionPerfect for dental associates weighing ownership, dentists exploring a dental startup, and anyone serious about building net worth through dental practice ownership.The opportunity cost of waiting isn't getting a raise every year as an associate, it's another year of equity you'll never get back.🌟 Love the show? Rate and review Dental Unscripted it helps other dentists find us! 🫶Subscribe on YouTube: https://www.youtube.com/@DentalUnscripted Website: https://dentalunscripted.com Instagram: https://www.instagram.com/nxlevelconsultants/Keywords: owning a dental practice, dental startup, dental practice ownership, starting a dental practice, dental entrepreneurship, practice ownership journey, dental practice startup, dental practice profitability, dental business, growing a dental practice, dental practice growth, dental startup tips, dental practice finances, running a dental practiceProduction by © Dental Unscripted 2026 The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Sep 4, 202642 min
Why Your Associate Paycheck Is the Most Expensive Money You'll Ever Make
You're taking on a lot as an associate, the clinical liability, production quotas, the team drama, the no-shows, AND you're only keeping 30% of production. The other 10–20%... That's going to the owner of the practice. That's also equity you are building for someone else every year you wait to get into ownership.Michael Dinsio and Paula Quinn lay out the five 'Opportunity Costs' that keep dentists stuck as associates when they should be building wealth through a dental practice startup. Paula Quinn shares how three years of ownership took her from "I'm going to be 100 before I can retire" to getting financially ahead of the curve, even paying another dentist 30% and servicing her business loan.What we will discover:Why the equity "cream" above your 30% paycheck is where real wealth starts, and why associates never see itHow 5 NLC startup clients hit $1M in year one by choosing high-growth locations most dentists overlookThe $100K marketing play: save on buildout, spend on patients, and why $30K isn't enoughHow one Colorado startup spent $10K/month on mailers and pulled 120 new patients monthlyWhy quitting your associate job at breakeven is a "double-double" mistake that costs you twiceThe milling machine trap and other equipment decisions that drain startup budgetsWhy $1,000/month invested at 35 beats $18K/year crammed in at 55 (Mike tells the story about his dad).Perfect for associate dentists considering ownership. This episode gets into dental practice startup and managing the buildout, marketing, and working as an associate to give you the roadmap to successfully hitting 1 Million dollar Year One in a dental practice startup.The real cost isn't what it costs to do a startup, it's the $2–4M net worth you'll never build by staying an associate. Every year you wait, compounding works against you instead of for you.🎥 Watch the full episode on YouTubehttps://www.youtube.com/@DentalUnscriptedVisit Our website Next Level Consultants, where Mike and Paula provide services to dentists who want to own or already own. 🌐 https://nxlevelconsultants.com🌟 Love the show? Rate and review on Apple Podcasts or Spotify, it takes 10 seconds and helps other dentists find us! 🫶This show covers in depth these topics: dental startup, starting a dental practice, dental practice startup, owning a dental practice, dental practice finances, dental entrepreneurship, dental marketing, dental business, dental startup tips, practice management, dental practice profitability, dental practice ownership, running a dental practice, dental practice growth, dental startup advice, practice ownership journey, dental practice revenue, dental coachProduction by © Dental Unscripted 2026The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Aug 21, 202644 min
A Dental Practice's Profitability Starts Before You Sign a Purchase Agreement
Your broker pulled the reports and your CPA checked the financials but neither of them dig into the practice operationally at the ground level, you know where the reality of how a practice operates is hiding in plain sight. This episode breaks down "the chart audit that actually protects dental buyers." Michael Dinsio, MBA and Paula Quinn, BSDH walk through the due diligence layer, the operational chart audit that reveals whether a dental practice acquisition will support or sink its new owner after closing day.What you'll discover:Why a broker reported 1,500 active patients but the real number was closer to 1,000The 18-month rule for separating true hygiene patients from inflated software countsHow pre-appointment rates predict whether your schedule will be full or empty in six monthsWhy $200K in ortho revenue became a liability for a buyer who couldn't do the proceduresHow transition plans quietly eat cash flow when nobody re-runs the projectionsWhat procedure code clusters reveal about complex cases you may not be able to replicateWhy AR reports and collection protocols expose front office problems before you closeThe difference between validating broker data and auditing real operational riskPerfect for dentists in the acquisition process, first-time buyers navigating due diligence, and anyone focused on dental practice profitability before and after the close.The real risk in buying a dental practice isn't in the numbers your CPA already checked, it's in the operational patterns nobody examined. This episode gives you the framework to audit what actually matters before you sign.Subscribe and watch on YouTube: https://www.youtube.com/@DentalUnscripted Website: https://dentalunscripted.com🌟 If this episode helped you feel more prepared for your acquisition, leave a rating and review, it helps other dentists find us. 🫶Keywords: dental practice profitability, buying a dental practice, dental practice acquisition, dental practice management, practice acquisition, dental practice operations, dental practice finances, dental practice challenges, owning a dental practice, practice ownership journey, dental business, dental practice tips, dental practice hacks, running a dental practice, dental coachProduction by © Dental Unscripted 2026The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
- Aug 14, 20261 min
2-Minute Drill - Owning a Dental Practice? You Need These 2 Policies First
Most dentists close on a practice, lock in the business overhead policy, and assume they're fully covered. But that policy pays your staff, your lease, your equipment loans, and after all of that, there's nothing left for your mortgage, car payment, or family expenses. Michael Dinsio and Paula Quinn break down the insurance gap that catches practice owners off guard and the two-policy setup that closes it.What you'll discover: why business overhead insurance leaves your personal income completely exposed, the surprising stat, dentists face nearly the same disability risk as construction workers, how relying on one policy leaves you short on both sides, the two-policy action plan every buyer and startup owner should lock in before closing day, and why personal disability coverage is the piece most docs skip until it's too late.Perfect for dentists buying a dental practice, planning a dental startup, or already running a dental practice without both policies in place.Here's the reality: disability risk doesn't care that you went to dental school. The physical demands of clinical work, awkward positioning, fine motor repetition, neck and shoulder strain, add up fast. Owning a dental practice means protecting it and yourself, and the time to get both policies locked in is before you close, not after. Head to nxlevelconsultants.com to book a consultation.Subscribe on YouTube: https://www.youtube.com/@DentalUnscripted Website: https://dentalunscripted.comIf this episode helped you rethink your coverage, leave a rating and review. It helps other dentists find the show. 🌟🫶Keywords: owning a dental practice, starting a dental practice, running a dental practice, dental practice finances, dental startup, dental practice expenses, dental financial planning, dental practice financial tips, practice ownership journey, dental entrepreneur advice, buying a dental practice, dental practice ownership, dental practice challenges, dental practice operationsProduction by © Dental Unscripted 2026. The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.
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About Dental Unscripted | Getting into Ownership and Practice Management Insights
The dental practice ownership podcast for dentists ready to start, buy, or grow their dental business.Mike Dinsio, MBA and Paula Quinn, BSDH have joined forces. Now combining past shows from "Startup Unscripted" and "Dental Acquisition Unscripted" into one. They bring 30+ years of dental industry experience together with a modern approach to "the business of dentistry."Each episode features unscripted conversations with expert guest content. They share real life experiences, proven strategies, and actionable insights on dental practice ownership. Whether you're new to ownership, planning a dental startup, or navigating a practice acquisition—we've got you covered.CHANNEL TOPICS INCLUDE:✓ How to start a dental practice from scratch✓ Buying a dental practice: What you need to know✓ Practice management hacks, tips, and tricks✓ Dental marketing and SEO strategies that work✓ Financial planning and profitability for practice owners✓ Building and leading high-performing dental team
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