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by D.coded Podcast
Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of. Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users.
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- 1 weeks ago56 min
Episode 12: Defining Success in Entrepreneurship
In this episode, John Kermath shares his extensive experience supporting startups, from superconductors to green city initiatives. The discussion covers navigating market needs, the importance of talking to customers, ecosystem development, and the value of fearless entrepreneurship.Chapters00:00 Introduction to Entrepreneurship and Innovation02:45 Challenges in Commercialising Technology06:42 Understanding Market Needs and Customer Engagement12:26 Identifying Market Opportunities and Co-Creation16:43 The Role of London Green City21:02 Navigating Pivots and Strategic Decisions23:34 Defining Success in the Startup Ecosystem25:03 Comparing Risk Appetite: UK vs. US26:52 Key Components of the Entrepreneurial Ecosystem30:01 Identifying Market Needs and Entrepreneurial Opportunities32:21 Challenges in Commercialising Technologies37:45 Building Ecosystems: Green Town Labs and Beyond41:43 Comparing Entrepreneurial Ecosystems: Boston vs. London43:18 Cultural Shifts: Embracing Risk and Failure48:22 Advice for Aspiring EntrepreneursCaptions are AI-generated
- 3 weeks ago57 min
Episode 11: Designing Healthcare Systems
In this insightful episode, Saeema, Melisa and John Clarkson, CBE Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions.Captions are AI GeneratedChapters00:00 Introduction to Design and Systems Thinking02:55 The Role of Systems Thinking in Healthcare05:47 Engineering Better Care: A Systems Approach08:54 Raising Awareness and Building Systems Leadership11:35 The Improvement Canvas: Defining Problems14:32 Engaging Stakeholders in Healthcare Design17:50 Delight and Disgust in Palliative Care20:36 Understanding Patient Journeys and Healthcare Pathways23:45 The Importance of Experience in Healthcare29:00 The Poetic Side of Design29:58 Co-Designing with Users34:10 Understanding the Problem38:06 Iterative Design Process42:31 The Role of Stories in Healthcare50:49 Rethinking Healthcare SystemsResources: https://www.linkedin.com/in/p-john-clarkson-42652a1/https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng
- May 6, 20261h 6m
Episode 10: Inclusion in Design
This episode explores inclusive design in transportation and urban streets, featuring experts Pat Langdon and Michael Thomas. Topics include designing for diverse needs, innovative solutions for accessible travel, and the importance of lived experience in creating inclusive environments.Chapters02:47 Understanding Inclusive Design: Definitions and Evolution05:59 Challenges in Aviation: Inclusion Issues in Air Travel08:58 Designing for Accessibility: Innovations in Aircraft Design11:55 Lived Experiences: Insights from Users with Disabilities15:03 Prototyping Solutions: Testing and Feedback17:53 Regulatory Challenges and Future Directions20:48 The Role of Technology in Inclusive Design23:50 Conclusion and Future of Inclusive Design29:25 Exploring the Experiences of Disabled Users31:49 Addressing Gaps in Data and Research32:37 The Importance of Inclusive Design in Engineering36:46 Transportation Accessibility and Its Broader Implications37:48 Designing Inclusive Urban Spaces45:18 Capturing Lived Experiences for Better Design49:42 The Role of Attitudes in Accessibility52:35 Understanding Optimal Curb Heights54:59 The Importance of Detection Methods57:12 Challenges in Urban Design for Accessibility59:23 Conflicting Requirements of Different Users01:02:16 Inclusive Design: A Broader Perspective01:03:08 The Role of Empathy in Design01:03:39 Future Research Directions in Urban Design01:05:05 The Impact of Design on User Experience
- Apr 22, 202653 min
Episode 9: The Value of Data in Cycling
This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change.Chapters01:47 The Birth of See.Sense and Its Products04:52 Entrepreneurship Journey and Initial Challenges07:55 Design-Centric Approach and User Feedback11:04 Evolution of the Product and Data Utilization23:54 Enhancing Cyclist Safety Through Data28:40 Navigating Data Challenges with Cities34:27 Behavior Change and Cycling Initiatives49:42 The Evolution of See.Sense and Co-CreationResourcesSee.Sense Official Website - https://seesense.ccLinkedIn - https://www.linkedin.com/in/irenemcaleese/LinkedIn - https://www.linkedin.com/in/philipmcaleese/Captions are AI generated
- Apr 8, 202642 min
Episode 8: Bridging Anthropology & Design
In today’s rapidly evolving technological landscape, the role of anthropology in design is more vital than ever. As AI and data-driven methodologies expand, understanding the human behind the data remains a cornerstone for impactful innovation. This post unpacks the insights from a compelling discussion involving social anthropologist and design researcher, Dr. Caitlin Robinson, who shares how blending anthropology and design can create richer, more ethical, and human-centered outcomes.Whether you’re a designer, researcher, or curious professional, this exploration clarifies how ethnographic methods, synthetic personas, and AI partnership can transform how we understand and serve people in digital and physical spaces. Let’s dive into the key ideas that bridge social insights, innovative design, and responsible technology.Chapters02:29 The Role of Anthropology in Design05:39 Ethnography and Its Application in Design08:27 The Transition from Anthropology to Design11:22 Integrating Technology with Ethnographic Methods14:20 Balancing Data and Empathy in Design17:18 The Future of Design Thinking with AI21:34 The Role of Human Insight in AI Innovation24:13 Understanding Synthetic Personas27:25 The Intersection of Design and Behavioral Science29:53 The Value of Design in Complex Systems37:01 Engaging Clients in the Design Process ResourcesCaitlin Robinson's LinkedIn - https://www.linkedin.com/in/cpdrobinson/Daniel Kahneman's Thinking, Fast and Slow Book
- Mar 25, 20261h 4m
Episode 7: Creative Technology & Nature
In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact.Chapters03:20 Exploring the Intersection of Design, creativity and AI08:41 The Role of AI in Sustainable Packaging Solutions14:52 Data Challenges in AI Implementation19:46 Balancing Profit, Planet, and People in AI Usage26:23 Public Perception and Responsibility in AI Adoption29:32 Navigating AI's Role in Society34:01 Understanding Provenance in AI and Nature39:54 The Intersection of Nature and Technology46:07 Data, Knowledge, and Geopolitics49:50 Designing for Individuals: The Case of Josh01:00:42 The Business Case for Inclusive DesignResourcesBig Life Fix (BBC) - https://www.judepullen.com/big-life-fixJude Pullen - https://www.linkedin.com/in/judepullen/River Clay Project - https://www.youtube.com/watch?v=LKn0FKbi_IgYuval Noah Harari - Sapiens (book) - https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117
- Mar 11, 202649 min
Episode 6: Design | Regenerative Imagination
In this episode, we explore the concept of regenerative imagination in design with Professor Delfina Van Ditmar, discussing the ecological challenges we face and the paradigm shifts needed in design practices. Delfina shares practical examples of regenerative practices, emphasising the importance of moving beyond sustainability to actively restore health to our ecosystems. The conversation also delves into the role of imagination in design, the barriers to innovation, and the need for new business models that support regenerative practices.Links to companies mentioned in the episode CoFarm app Ponda Shellworks Chapters02:59 Ecological Challenges and the Need for Paradigm Shifts06:39 Understanding the Anthropocene and Systemic Change09:41 Practical Examples of Regenerative Agriculture16:57 The Broader Impact of Regenerative Design21:56 The Role of Regenerative Imagination in Design26:03 Barriers to Regenerative Innovation30:31 Navigating Economic Sustainability in Regenerative Startups38:18 The Future of Design and Business ModelsCaptions generated by AI
- Feb 28, 202646 min
Episode 5: Data-Driven Entrepreneurship
In this episode, Saeema and Melisa engage with Dr. Sam Bailey, an innovator in the field of design and technology. They explore the intersection of invention and entrepreneurship, focusing on Sam's products like Pippa, a fire prevention device, and Yo-go, an electric vehicle aimed at reducing carbon emissions. The conversation delves into the challenges of creating markets for innovative products, the importance of data-driven design, and the necessity of understanding user needs. Sam shares insights from his experiences, including pitching at Dragon's Den, the significance of marketing and the lessons learned from real-world testing and investment strategies.Chapters02:16 Sam Bailey's Background and Innovations03:04 The Development of Pippa: A Fire Prevention Device09:39 Creating a Market for New Technologies17:03 Introducing Yo-go: A Sustainable Urban Vehicle20:24 Product Development and User Testing26:37 Public Reception and User Experience30:24 Challenges and Vandalism31:24 Societal Acceptance and Market Creation37:04 Insights from Dragon's Den43:07 Marketing and Product Development Strategies
About D.Coded Podcast
Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of. Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users.
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