This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change.Chapters01:47 The Birth of See.Sense and Its Products04:52 Entrepreneurship Journey and Initial Challenges07:55 Design-Centric Approach and User Feedback11:04 Evolution of the Product and Data Utilization23:54 Enhancing Cyclist Safety Through Data28:40 Navigating Data Challenges with Cities34:27 Behavior Change and Cycling Initiatives49:42 The Evolution of See.Sense and Co-CreationResourcesSee.Sense Official Website - https://seesense.ccLinkedIn - https://www.linkedin.com/in/irenemcaleese/LinkedIn - https://www.linkedin.com/in/philipmcaleese/Captions are AI generated
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