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by Dr. Destini Copp
Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉 destinicopp.com
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Send us Fan Mail You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job. Steph Blake has been in the online space for over a decade helping small business owners simplify and automate so they can work 20 hours a week or less. In this episode sh...
Send us Fan Mail Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you what an AI agent is. And then you ask what systems they actually have running, and how any of it is helping them make more money, and there is not much of an answer. I open this one with the thing I changed in my own business, which is that I stopped building my slide decks in Canva and started getting a finished, polished dec...
Send us Fan Mail The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first. Steph asks what is under the hood at HobbyScool. How we source speakers, who the three humans are, and what changed when Claude and the MCP connectors entered the workflow. In this episode: - The repeatable monthly system the whole year gets planned against - How we find speakers, and why their list growt...
Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates. In this episode: - The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instea...
Send us Fan Mail I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week. Kate Kordsmeier asks how it actually works. Who is on the team, what they own, how I manage people in a different time zone, and the two things I still will not hand off. In this episode: - The three roles that run a business doing an event every mont...
Send us Fan Mail Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway. In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes money. In this episode: - Why I picked a market I am not a customer ...
Send us Fan Mail Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing? This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for. In this episode: - How two people building the same group in the same month found each other - The commit...
Send us Fan Mail Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework. This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who ditched the static download and built interactive lead magnets instead. Some are converting over 50%. And here's how I made it: I dropped every contributor story into NotebookLM and had it turn them into a two-host deep dive. In this episode: ...
Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉 destinicopp.com
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