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Creator's Leverage Guild: Daily Summaries Delivered
by Mike Strahl
Creator’s Leverage Guild is a community-driven podcast for content creators, Amazon Influencers, side hustlers, and digital entrepreneurs who want to build real income streams through content, systems, and smart leverage. Hosted by Mike Strahl and Ben Phair, the show dives into affiliate marketing, Amazon Influencer strategies, YouTube growth, brand collaborations, monetization systems, and lessons learned from building online income the hard way. Expect honest conversations, real-world experience, and practical insights without the hype.
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- 1 weeks ago44 min
I FINALLY Quit My 9-5! My 3-Year Journey to Full-Time Content Creator
After 16 years as a communications lineman, Mike finally walked away from his full-time job to pursue content creation and entrepreneurship. But the road to becoming a full-time creator wasn't an overnight success story.In this episode of the Creator's Leverage Guild Podcast, Ben takes over as host and digs into Mike's journey from woodworking and Etsy to farming, viral Facebook reels, the Amazon Influencer Program, YouTube, and ultimately leaving his 9-to-5.We talk about the income swings creators face, the financial decisions Mike made before quitting, why paying off his mortgage mattered, the sacrifices of building a business while working long hours, and what having more time with family really means. Plus, we share our September and October earnings updates and discuss why useful, evergreen content can keep paying off for years.IN THIS EPISODE00:00 Why we've been away and our move to Riverside01:48 September and October creator income updates05:17 Why Mike wanted to leave his career09:59 The viral reel that led to Amazon Influencer13:47 Budgeting and preparing to quit17:47 Building a side hustle while working full time25:24 What Mike would do differently29:50 Advice for aspiring full-time creators34:59 Why helpful evergreen videos matter37:52 Family, freedom, health, and what's nextJOIN THE CREATOR'S LEVERAGE GUILDStrategy, accountability, and real conversations with creators growing their businesses.https://www.creatorsleverageguild.com/compare-the-tiersOUR TWO eBOOKSAIP Master Guide: Navigate setup, Store IDs, payments, uploads, and more.Leveraging Brand Deals Playbook: Pitch, negotiate, and turn product offers into paid deals.https://www.creatorsleverageguild.com/guides1-ON-1 COACHING WITH MIKE & BENBook a one-hour coaching call or a discounted four-session package.https://community.creatorsleverageguild.com/checkout/coachingcallsFREE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/amazoninfluencerssuccessOUR CREATOR TOOLS & RESOURCESViral Vue: Content research. Code STRAHL10 for 10% off for life.https://viralvue.com/join?fpr=mikestrahlOink: Track earnings and performance. Code STRAHL10 for 10% off for life.https://oinkforinfluencers.com/extension/?via=strahlGeniuslink: Our favorite deep-linking tool.https://geni.us/lgnLqvidIQ: YouTube channel research and insights.https://vidiq.com/strahlKeepa: Amazon product research.https://get.keepa.com/dga82Descript: Podcast and video editing.https://get.descript.com/429ryp597xa4Some links are affiliate links. We may earn a commission at no extra cost to you.CONTACTQuestions, collaboration ideas, or episode requests?mike@creatorsleverageguild.com
- Sep 24, 202644 min
Amazon Influencer Q4 Prep: Prime Days, Reporting Changes & What Creators Should Do Now
In this episode, Mike and Ben break down what Amazon Influencers should be focusing on heading into Q4, Prime Big Deal Days, and the busiest earning window of the year.They start by reviewing mid-September earnings volatility, pacing toward $10K months, and what creators should make of the recent Amazon reporting changes. Mike and Ben walk through how the new commission reporting separates direct product sales from indirect “Other” purchases, why the Commissions tab matters more right now, and how to use Linked Product reporting, shipped items, and clicks to better understand what is actually happening.The conversation also covers carousel rotations, mobile versus desktop behavior, possible quality checks on low-value videos, and why creators need to zoom out and look at 30-day and 90-day trends before making major strategy changes. They also talk about tools like Oink that can help creators audit storefront health and spot videos that may need attention.With Prime Big Deal Days coming up fast, Mike and Ben share what they are focusing on now, including deal-driven products, Q4 buying opportunities, seasonal content, quick review videos, deeper comparison videos, and content that has a better chance of earning through the holiday shopping season.They also spend time talking through YouTube strategy for Amazon Influencers, including why YouTube needs different titles, SEO, thumbnails, and video structure than Amazon onsite content. The episode covers comparison videos, first 30-second retention, end screens, YouTube Shopping, and upcoming YouTube monetization requirement changes that could impact smaller creators.If you are an Amazon Influencer, content creator, or product reviewer trying to prepare for Q4, understand reporting changes, improve your storefront, and build more long-term income through Amazon and YouTube, this episode is packed with strategy, perspective, and practical next steps.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 E-BOOKS!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeCreatorKitSave 15% off the 1st month! Code: CLG15Check out CreatorKit! Geniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQKeepa: Makes advanced product research for AIP a breeze!
- Sep 3, 202648 min
How the Right Strategy and Community Got Tom Dowler Back on Track
In this episode, Mike and Ben sit down with Tom Dowler to talk about his journey from a blue-collar career in drilling and blasting to building income through the Amazon Influencer Program.Tom shares why he originally applied to AIP in 2023, what happened after failing the video approval process, and how he eventually came back to the program at the end of 2024 after learning from podcasts, community conversations, and strategy calls.The conversation covers August earnings, carousel volatility, product research, Q4 prep, and the mindset shift that helped Tom start seeing better results. One of the biggest takeaways is how a single $60 product with no influencer videos turned into more than $1,100 in earnings, showing why better product research and smart buying decisions can make a huge difference.Mike, Ben, and Tom also talk through the balance between high-ticket, mid-ticket, and low-ticket products, why consistency matters going into Q4, and how Tom’s 30-day daily video challenge inside Creators Leverage Guild is helping create accountability and momentum.Beyond the numbers, this episode is really about building toward more freedom, more home time, and a better long-term creator business without chasing flash or pretending the path is easy.If you are an Amazon Influencer, content creator, or product reviewer trying to improve your strategy, stay consistent, and prepare for Q4, this episode is packed with real-world perspective and practical takeaways.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeCreatorKitSave 15% off the 1st month! Code: CLG15Check out CreatorKit! DescriptEdit podcasts & videos faster and easier.Check out Descript hereGeniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQ<
- Aug 3, 202645 min
You’re Not Out of Time, You’re Just Not Using It Right | Tips for being more intentional
In this episode, Mike and Ben talk through time management, intentionality, and how creators can find the time to build real income without constantly feeling like they need more hours in the day.The conversation starts with recent earnings updates, including how Creator Connections campaigns are continuing to drive strong results. Ben shares how July rebounded after a slower start, while Mike talks through a strong month with multiple campaigns contributing daily and why planning ahead for fall, Q4, and future campaign volume matters right now.From there, Mike and Ben get into the bigger theme of the episode: most people do not need more time, they need to become more intentional with the time they already have. Mike shares how content creation helped him move away from years of long overtime hours and start building something that gave him more control over his time and family life. Ben also shares practical ways he reduces distractions and protects focus, including using phone lockboxes, separate work devices, site blockers, and creating better conditions for deep work.They also talk about auditing your time, tracking screen time, using commutes and downtime for learning, batching filming and editing, avoiding burnout, and finding accountability partners who help you stay focused when motivation fades.If you are an Amazon Influencer, content creator, or entrepreneur trying to build creator income around a busy life, this episode is a practical conversation about focus, discipline, and making better use of the hours you already have.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeCreatorKitSave 15% off the 1st month! Code: CLG15Check out CreatorKit! DescriptEdit podcasts & videos faster and easier.Check out Descript hereGeniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!<a href="https://vidiq.com/
- Jul 13, 202645 min
How a $200K Mistake Led to the Ultimate Creator Connections Tool | CreatorKit is changing the game!
Vik missed out on over $200,000 in Amazon Creator Connections earnings because he wasn't paying attention, and he's not letting that happen to anyone else. Mike and Ben sit down with Vik, a former Facebook software engineer turned offsite deals operator, to break down that costly mistake and the tool he built because of it.In this episode:The story behind Vik's $200K mistake, missing out on Amazon Creator Connections opportunities for monthsHow Vik built an offsite deals business from scratch, including a TikTok style daily deals app pulling in $80K plus some monthsWhy he's coming back with a vengeance and building CreatorKit, a $9.99 a month tool to search and filter Amazon Creator ConnectionsFeatures inside CreatorKit including a deals tab, daily updates, and campaign historyA quick Prime Day recap, with Ben at $16.3K and Mike at $18.5K in commissionsIf you've ever wondered what missing Amazon Creator Connections actually costs, this episode lays it all out, and shows you the tool built to make sure it never happens again.Subscribe for more real talk on creator income, Amazon strategy, and building a business that actually pays. ____________________Check out CreatorKit! Save 15% off the 1st month! Code: CLG15CreatorKit Facebook Group____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeDescriptEdit podcasts & videos faster and easier.Check out Descript hereGeniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQKeepa: Makes advanced product researc
- Jun 30, 202635 min
How to Handle Stress, Depression, Hard Times, and Still Grow Your Business | Prime Day Recap
In this episode, Mike & Ben break down their Prime Day results, current Amazon earnings, and what’s been working as they continue leaning harder into product selection, storefront audits, & quality over quantity.Ben shares how he hit a record $1,800 day, including $1,500 from Creator Connections, despite only posting 3 videos this month. Mike also shares how a recent storefront audit helped double results, why he’s averaging around $450 a day, & how he’s now tracking toward what could be a personal-best month. The conversation covers strong offsite performance, creator rewards progress, & why regular audits of storefronts, links, & ASINs can make a much bigger difference than most creators realize.Mike & Ben also talk about preparing for the next Prime Day & Q4, thinking seasonally 2 to 3 months ahead, staying consistent with uploads, & why many creators miss opportunities simply because they are not planning far enough in advance.The second half of the episode shifts into a much more personal conversation. Ben opens up about separation, divorce, & depression, while Mike shares some of what he has been dealing with physically and mentally through medical issues, withdrawal from pain medication, and past personal loss. The conversation is honest, vulnerable, & centered around pushing forward through dark seasons, giving yourself grace, leaning on community, & doing what you can with the capacity you have each day.If you are an Amazon Influencer, content creator, or entrepreneur trying to improve your results while also navigating real life behind the scenes, this episode is both a practical strategy conversation & a reminder that you do not have to carry hard seasons alone.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeDescriptEdit podcasts & videos faster and easier.Check out Descript hereGeniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQ
- Jun 16, 202649 min
Andy Ly on Hiring VAs, Scaling Faster, and Growing an Amazon Influencer Business | PODCAST
In this episode, Mike and Ben welcome Creators Leverage Guild member Andy Ly for a conversation about scaling an Amazon Influencer business, hiring virtual assistants, and focusing more on the activities that actually drive revenue.If you’re interested in learning more from Andy, he currently offers three programs: Hire Up, Scale Up, and the full LyPad Complete Program. His Scale Up course is also currently on sale for a limited time. We’ll leave the affiliate link below for anyone who wants to check those out and learn more.Andy shares his story of leaving a 15-year corporate career, discovering the Amazon Influencer Program, and growing from zero to five figures a month in a relatively short period of time. The conversation covers how he used Creator Connections, targeted product research, and comparison videos to grow more efficiently while building systems that supported scale.A big part of this episode focuses on virtual assistants and how creators can start thinking differently about delegation. Andy breaks down when he hired his first VA, what different roles can cost, the difference between general and specialized help, and why workflows, SOPs, and communication systems matter if you want outsourcing to actually work.Mike, Ben, and Andy also talk through the tools he uses to manage a team, including Slack, Dropbox, Frame.io, and Google Drive, along with the importance of staying focused on the highest-value tasks instead of getting stuck in low-return work.Toward the end of the episode, Mike and Ben share an exciting new partnership with Andy Ly and LyPad Academy. Going forward, Creators Leverage Guild will also be the home for Andy’s community, creating more opportunities for creators who want support around hiring, scaling, and building a stronger content business.If you are an Amazon Influencer, content creator, or entrepreneur trying to scale more efficiently, build better systems, and learn how virtual assistants can help you grow, this episode is packed with practical insight.____________________Take one of Andy's Virtual Assistant courses:Scale Up on sale for limited time!LyPad AcademySubscribe to Andy's YouTube Channel!LyPad Academy Channel____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code <
- Jun 1, 202646 min
May Amazon Changes: Creator Connections, UGC Growth, and the New Creator Pivot with Mike Dancy
In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time.Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month despite dealing with two hospitalizations and serious health issues. A big part of the conversation centers around why higher-quality, more intentional videos are becoming even more important as the program continues to shift.Guest Mike Dancy shares how his Amazon earnings dropped significantly despite having hundreds of videos live, while his UK, Canada, and Australia storefronts improved and his off-site efforts continued to create opportunities. He explains how he is using YouTube and other social platforms to drive traffic, build UGC income, and create new brand relationships outside of relying only on Amazon.The episode also covers UGC pricing, finding clients, niche advantages, tools like Wovo, comparison videos, search-based content, Creator Connections, and why creators need to diversify income beyond Amazon if they want more stability going forward.If you are an Amazon Influencer, content creator, or product reviewer trying to understand the latest changes, grow off-site, and build a more durable creator business, this episode is packed with real-world strategy and perspective.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:Creator’s Leverage Guild_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeDescriptEdit podcasts & videos faster and easier.Check out Descript hereGeniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQKeepa: Makes advanced product research for AIP a breeze!
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About Creator's Leverage Guild
Creator’s Leverage Guild is a community-driven podcast for content creators, Amazon Influencers, side hustlers, and digital entrepreneurs who want to build real income streams through content, systems, and smart leverage. Hosted by Mike Strahl and Ben Phair, the show dives into affiliate marketing, Amazon Influencer strategies, YouTube growth, brand collaborations, monetization systems, and lessons learned from building online income the hard way. Expect honest conversations, real-world experience, and practical insights without the hype.
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