162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.