Create Tomorrow, The WGSN Podcast

168. What Happens When We Teach AI to Smell?

July 16, 2026·29 min
Episode Description from the Publisher

Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation. From translating concepts into scents digitally and making it programmable to personalising scents to connect with consumers emotionally, Alex explores how olfactory intelligence can deepen brand resonance and communicate more intimately with scent as the emerging language for culture.

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of Create Tomorrow, The WGSN Podcast and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.