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Create Tomorrow, The WGSN Podcast

160. What Makes Radiant Earth the Colour of 2028?

March 31, 2026·28 min
Episode Description from the Publisher

Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth. This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported by WGSN’s colour provider, Coloro. Find out how this colour connects with consumer emotions like hope and resilience.

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