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Clear the Air with RPA: Daily Summaries Delivered
by RPA Podcast Crew
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The most recent episodes — sign up to get AI-powered summaries of each one.
- Dec 16, 202523 min
Leading with Creativity in the Age of AI
Where creativity leads, AI accelerates. RPA’s Sarah May Bates and Selena Pizarro break down why human insight isn’t just relevant in an AI-driven world — it’s the competitive edge. Learn how brands can harness technology and elevate the emotional connection that moves audiences.
- Nov 19, 202519 min
Authenticity Over A-List: Finding the Right Celebrity Spokesperson
Star power meets strategy. RPA’s Alexis Coller, Tyler Brockington, and Lisa Nichols break down what makes a celebrity spokesperson truly effective — from alignment and authenticity to measurable impact. Learn how a familiar face can elevate a brand and keep audiences engaged.
- Sep 24, 202522 min
Awards in Advertising: More Than Just a Morale Boost
Winning isn’t everything, but it sure is validating. RPA veterans Joe Baratelli and Rebecca Mendelson talk all things award season, show controversies, and investing in marketing as they discuss the true importance of awards in advertising.
- Aug 19, 202529 min
The Power of Putting First-Party Data First
Behind every smart marketing move is first-party data. RPA’s Tim Woo and Dr. Amina Asim expose the triumphs, challenges, and trade-offs of first-party data, and why it remains king in driving smarter marketing and deeper audience understanding. Along the way, they explore smart acquisition strategies, measuring data effectiveness, and turning insights into personalized ads that truly connect. Together, they reveal how first-party data is shaping the future of marketing.
- Jul 23, 202513 min
10 Years of Sustained Success
Get the story behind the Effie-winning campaign that launched Apartments.com and celebrate 10 years of an iconic partnership. In 2015, it might’ve seemed too late to launch a dot-com brand—but to Hobart Birmingham and Perrin Anderson, Group Creative Directors at RPA, being fashionably late to the internet party was the perfect setup. With a bold idea, sharp creative, and a little help from Jeff Goldblum as the unforgettable Brad Bellflower, they didn’t just enter the market—they redefined it.
- Jun 16, 202524 min
A New Wild West: Helping Clients Win in a Shifting Media Landscape
Navigating a changed media environment—where the old rules no longer apply and costs continue to spiral upward—presents a scary new reality for agencies and clients both. RPA media veterans Lisa Herdman and Jim Helberg share insights about an industry in transformation and how businesses can win amid the uncertainties.
- May 13, 202533 min
Culture, Authenticity and Representation: How to Market to the Hispanic Gen-Z Audience
More than 1 in 5 Gen-Zers in the U.S. identifies as Hispanic. Hillary Haley, SVP / Executive Director of Behavioral Science, moderates a round table with Hispanic Gen-Z associates, exploring everything from authenticity to brand loyalty.
- Mar 19, 202525 min
Finding the Balance: Lessons from Working Mothers in Advertising
There's no handbook for being a mother and working in advertising. RPA’s Jane LoSasso, Senior Vice President and Group Account Director, and Otilia Flandro, Director of Analytics, share personal stories and practical advice about the unique challenges and triumphs of working mothers in the advertising industry.
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About Clear the Air with RPA
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Host Phil Irvine dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
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Frequently Asked Questions
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How often does Clear the Air with RPA release new episodes?
Clear the Air with RPA publishes monthly. Our AI generates a summary within hours of each new episode.
What topics does Clear the Air with RPA cover?
Clear the Air with RPA covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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