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Inner Propaganda with Owen Fitzpatrick: Daily Summaries Delivered
by Owen Fitzpatrick
The most powerful propagandist in your life is you. Inner Propaganda with Owen Fitzpatrick explores the unconscious beliefs and stories that shape how we think, decide, and lead. Owen is a social psychologist, keynote speaker, and author of Inner Propaganda (Ideapress, 2026). For over two decades, he's studied belief systems, from global boardrooms to field research in North Korea, Rwanda, and Afghanistan. Each episode unpacks how beliefs form, why they resist change, and what it takes to lead through uncertainty. Ideas for leaders, thinkers, and anyone tired of soft-skill clichés.
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- 6 days ago52 min
What makes you persuasive online (ft. LinkedIn's #1 branding creator)
Most people chasing followers are playing the wrong game entirely. In this episode, Howie Chan, founder of the Behavioring Company and LinkedIn's number one branding creator, explains why the visible metrics of likes and reposts often hide the real currency of influence. Howie built his career by switching tribes, moving from stem cell science into brand strategy and eventually into entrepreneurship after being laid off from the agency he helped grow to over 2,000 people. That experience shaped his belief that behavior change, not belief change, is usually the fastest and most reliable path to real influence. In this episode of Inner Propaganda, we explore why LinkedIn behaves more like a risk management exercise than a true social platform, why belief often follows behavior rather than the other way around, and why the smartest people online are usually optimizing for authority rather than applause. Howie also breaks down his six-part framework for building influence and his CARE method for earning trust quickly. What you will discover: Why the mechanics of a platform matter less than the psychology of its audience Why LinkedIn users protect their reputation more than they chase engagement How changing default settings can shift behavior faster than changing beliefs The six-part framework for moving someone from noticing you to recommending you The CARE method for building trust: competence, authenticity, repeatability, and empathy If you enjoyed this episode, check out my brand new book, <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-varia
- 1 weeks ago19 min
The reality behind my book launch
A few weeks ago, I posted photos of myself signing books at Barnes & Noble on Fifth Avenue and at my local bookstore. It looked like a win. What I didn't share was how some stores I visited hadn't stocked the book at all, or had a single copy on order from a friend of mine who had put in the order. There is a story I heard years ago from my friend Philippe about Grigory Potemkin, who supposedly built fake, beautiful villages along a riverbank just so Catherine the Great would believe everything was thriving. That image has stuck with me, because most of what we see on social media works the same way. In this episode of Inner Propaganda, I pull back the curtain on the last six months of launching my book. I talk about landing incredible endorsements from people like Tony Robbins and Robert Cialdini, and about the far larger pile of rejections that never make it onto Instagram. I talk about hitting USA Today's bestseller list and missing the New York Times list I wanted. And I break down what I call the story war, the way our minds can take the same fact and spin it into two completely different realities depending on which internal narrative wins that day. What you will discover: The Potemkin village metaphor and why so much of what we present publicly is a curated version of reality How the same piece of news can trigger either a confidence-boosting story or a self-defeating one Why "am I good enough" is a question with no useful answer, and what to ask instead <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color:
- 2 weeks ago13 min
How to heal polarization
Ian Paisley and Martin McGuinness spent decades as sworn enemies in one of the bloodiest conflicts in modern history. Then they became genuine friends, so close the press nicknamed them the Chuckle Brothers. If they could bridge that gap, the divide behind your last political argument may not be as permanent as it feels. In this episode of Inner Propaganda, I explore why disagreement now so often feels like disrespect, and what is actually driving us apart. Not just human nature, but a set of forces, from the way our brains sort people into us and them in milliseconds, to feeds engineered to keep us certain and furious, that are pulling us further apart than we would ever go on our own. I also explore the research behind polarization and share the four moves I use to bridge even the deepest divides. I draw on my own experience sitting down with people in North Korea, Afghanistan, and Iran whose beliefs seemed completely alien to me, and I walk through the deep canvassing research showing that a single honest conversation, built on real curiosity rather than argument, can shift a belief and make it last for months. What you will discover: Why we overestimate how extreme the other side actually is How social media turns an ancient psychological effect into a machine for manufacturing outrage Why shaming someone out of a belief almost always backfires The four moves that actually bridge deep divides Why the goal is never to win, but to find the common ground underneath Visit my website: <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-colo
- 3 weeks ago19 min
How influence works
In the early 1980s, Steve Jobs asked an engineer to save 10 seconds off the Macintosh boot-up time. The engineer found 28. His skills never changed. The story he was working inside of did. This episode brings together everything I have taught this summer on logic and story into one complete system I call DELP: Demos, Ethos, Logos, Pathos. It is built on Aristotle's original framework, with the one piece he never had to think about added back in: knowing your audience before anything else. In this episode of Inner Propaganda, I explore what real, ethical influence looks like in practice. I walk through Sophia Jex-Blake's fight to study medicine, the unsettling truth behind Milgram's obedience experiments, why a mint on a restaurant bill can raise tips by 23 percent, and the single three-word question that gets other people to argue your case for you. What you will discover: Why influence, done right, is something you do for someone rather than to someone The four elements of the DELP framework and why order matters How the same fact can produce completely different decisions depending on how it is framed Why conceding a point first builds more trust than any amount of extra evidence A three-word question that gets people to talk themselves into a decision Visit my website: <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-w
- Aug 17, 202617 min
How to make better decisions
I almost said "pick up the phone" was the wrong call for Stanislav Petrov to make. His training said launch. The screen said launch. He said wait, and that pause is the reason the world is still standing. Most of our decisions will never carry those stakes, but the machinery behind them is identical. Your mind was built to keep you alive, not to get things right, and that single fact explains why brilliant people make reckless calls and why the rest of us default to whatever is easiest. In this episode of Inner Propaganda, I explore why even Isaac Newton, a man who mapped gravity, lost a fortune chasing a stock bubble he knew was irrational. I walk through the four-part toolkit I use to make better decisions: Defusion, Debiasing, Decision Modeling, and Discernment, and I share why grading your decisions by their outcome instead of their soundness teaches you exactly the wrong lessons. Before we get into it, I have AMAZING news to share. Last week, Inner Propaganda was listed at No. 8 on the USA Today national bestseller list, No. 2 in nonfiction, No. 1 in psychology, and No. 1 in business on the same list!! It also made the LA Times bestseller list and the Independent Press Top 40 for nonfiction. This result far exceeds my expectations. I am still over the moon! Thank you for your support and feedback. If you have already picked up a copy, thank you, and I would love it if you took a moment to leave a review on Amazon. If you have not grabbed it yet, you can find it at innerpropaganda.com, on Amazon, or at your favorite bookstore. <p dir="ltr" style= "line-height: 1.38; margin-top:
- Aug 10, 202619 min
How to manage your mental health
In 2006, I sat on a hillside above Quito and drank ayahuasca with a shaman. For a few hours, my entire reality came apart: dragons, monsters, grudges dissolving into nothing. Not one fact of my life changed that night. My whole experience of it did. That gap between the facts and the story we run on top of them is the idea underneath everything I want to share this week. Your mind works like a news channel, selecting a handful of moments out of billions and spinning a narrative around them. The editor making those calls is your mood. In this episode of Inner Propaganda, I explore the four Ms I use to manage my own mental health: mood modulation, metacognition, mindset, and meaning. I share a UCLA brain scan study on naming your feelings precisely, walk through the cognitive distortions most of us fall into daily, and unpack the mindsets that decide how every difficult moment gets covered before it even happens. What you will discover: Why a negative belief feels like fact while a negative thought can be argued with The precise skill of affect labeling and why vague words like "stressed" do not work The most common cognitive distortions and the questions that dismantle them Four mindsets- agency, growth, antifragility, and solution focus- that reshape how you handle pressure Why the meaning behind your hardest moments is a story you can choose to rewrite In other news, I also want to say a huge thank you for the incredible response to the book since launch. If you have picked up a copy, a quick Amazon review would mean a great deal to me. If you have not yet, you will find it at innerpropaganda.com. <p dir="ltr" style= "line-height: 1.38; margi
- Aug 3, 202622 min
How Inner Propaganda works
For years, a voice in my head told me I was worthless, and it never once sounded like an opinion. It sounded like the truth. It took thirty years and trips to some of the most propaganda-heavy places on earth to understand what that voice actually was. This week my new book, Inner Propaganda, is finally out, and it is built entirely around that discovery. The most convincing propaganda you will ever hear speaks in your own voice. In this episode of Inner Propaganda, I explore the three biggest insights behind the book. I walk through the Asch conformity experiment and what it reveals about how easily we abandon what we can plainly see, the five types of truth we mistake for objective fact, and why you are allowed to change a belief without it meaning you were weak or wrong. I also break down the three gates every belief has to pass through: feeling, identity, and logic, and why logic rarely gets there first. What you will discover: Why believing something with total conviction tells you nothing about whether it is true The five kinds of truth, and which ones we usually mistake for fact Why changing your mind can be the strongest thing you do, not the weakest The three gates a belief must pass before it sticks: feeling, identity, and logic Why hearts change before minds ever do <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400;
- Jul 27, 202631 min
Maybe no one went crazy. It's your brain.
Picture the most wrong person you know. Now consider that somewhere out there, someone is just as certain about you. In this episode, I explain why we all feel like the last sane person on Earth, and why that feeling itself might be the actual delusion. Psychologists call it naive realism, the belief that we see reality as it is and anyone who disagrees is misinformed or brainwashed. I wanted to build an episode that gives you the manual nobody ever handed us for how our own minds work, especially in a world that feels louder and more polarized by the day. In this episode of Inner Propaganda, I explore 12 ideas that sit at the heart of my new book, Inner Propaganda, each one designed to stand on its own. I cover why a single word can plant a false memory, why a failed doomsday prophecy made a cult more certain rather than less, why AI bots outperformed human debaters on Reddit by studying people rather than facts, and why intelligence often just makes us better at defending the wrong conclusion. I also share a personal story from coaching a university football team the night before the biggest game of their lives, and what I learned about the difference between statements and prompts. What you will discover: Why certainty is a feeling your brain produces rather than proof you are correct How the words used to describe an event can rewrite your memory of it Why AI works as an amplifier of whatever you already believe, not a filter for truth Why overwhelm, not deception, is the most common form of manipulation Why nuance, not certainty, is the closest thing we have to seeing the world clearly If you enjoyed this episode, check out my brand new
About Inner Propaganda with Owen Fitzpatrick
The most powerful propagandist in your life is you. Inner Propaganda with Owen Fitzpatrick explores the unconscious beliefs and stories that shape how we think, decide, and lead. Owen is a social psychologist, keynote speaker, and author of Inner Propaganda (Ideapress, 2026). For over two decades, he's studied belief systems, from global boardrooms to field research in North Korea, Rwanda, and Afghanistan. Each episode unpacks how beliefs form, why they resist change, and what it takes to lead through uncertainty. Ideas for leaders, thinkers, and anyone tired of soft-skill clichés.
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