What makes you persuasive online (ft. LinkedIn's #1 branding creator)

Most people chasing followers are playing the wrong game entirely. In this episode, Howie Chan, founder of the Behavioring Company and LinkedIn's number one branding creator, explains why the visible metrics of likes and reposts often hide the real currency of influence. Howie built his career by switching tribes, moving from stem cell science into brand strategy and eventually into entrepreneurship after being laid off from the agency he helped grow to over 2,000 people. That experience shaped his belief that behavior change, not belief change, is usually the fastest and most reliable path to real influence. In this episode of Inner Propaganda, we explore why LinkedIn behaves more like a risk management exercise than a true social platform, why belief often follows behavior rather than the other way around, and why the smartest people online are usually optimizing for authority rather than applause. Howie also breaks down his six-part framework for building influence and his CARE method for earning trust quickly. What you will discover: Why the mechanics of a platform matter less than the psychology of its audience Why LinkedIn users protect their reputation more than they chase engagement How changing default settings can shift behavior faster than changing beliefs The six-part framework for moving someone from noticing you to recommending you The CARE method for building trust: competence, authenticity, repeatability, and empathy If you enjoyed this episode, check out my brand new book, <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-varia