Episode 232: Verdant Strategies Founder, Rachel Wright on Business Growth in The Cannabis Industry

Recorded live at ICBC Berlin 2026, Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change.From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success.The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries.Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company.🔥 Topics CoveredThe evolution of ICBC BerlinWhy Europe is becoming a major cannabis marketSupply chain and regulatory challengesBuilding financial roadmaps for cannabis companiesCommon mistakes businesses make when scalingWhy revenue alone doesn't solve operational problemsAligning leadership teams around strategic goalsThe importance of forecasting and planningLessons from consulting cannabis businessesNetworking and international collaboration👤 GuestRachel WrightVerdant Strategies🌐 Website: https://verdantstrategies.com⏱️ CHAPTERS00:17 First Impressions of ICBC Berlin 202600:55 Why ICBC Continues to Grow01:26 Why Berlin Is the Perfect Venue02:01 Opportunities in Europe's Cannabis Market02:35 Navigating Supply Chain & Regulatory Challenges03:13 What Verdant Strategies Does03:50 Building Financial Roadmaps for Cannabis Companies04:24 The Importance of Revenue Planning05:28 Why Every Business Needs a North Star05:52 Lessons for Entrepreneurs06:10 Why More Revenue Doesn't Always Solve Problems07:01 The Biggest Business Lesson from ICBC07:17 Why Networking Matters07:50 How to Connect with Verdant Strategies💬 What do you think?What's the biggest challenge facing cannabis businesses today?Is rapid growth worth pursuing if your business fundamentals aren't in place?Share your thoughts in the comments below!#ICBCBerlin #CannabisBusiness #CannabisIndustry #CannabisConsulting #CannabisFinanceWEBSITE: https://cannatechtoday.com/Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today.https://twitter.com/cannatechtodayhttps://www.facebook.com/CannaTechTodayhttps://www.instagram.com/cannatechtoday