Episode 229: Krysta Jones and Sanja Ganja from THC Girls discuss their mission to bridge corporate and legacy communities

Starting from caregiving and cultivation in Colorado, Krysta and Sanja eventually created THC Girls to connect community members with businesses. Their marketing agency and community network now operates across New York, Miami, and Denver, using an app-based platform to maximize reach through their ambassador network.Their advice for new entrepreneurs? Evaluate your personal alignment with business goals and ensure realistic budgeting. They stress the importance of authenticity over pure business focus—strong community connections are their distinguishing factor in the cannabis space, they emphasize, their real competitive edge in this evolving industry.Looking toward 2026, they're focused on growing The Highly Connected app and The High Country Girls brand while maintaining genuine engagement. Their recent event success demonstrates how virtual tools and authentic relationships can create meaningful industry impact.Chapters:00:00:45 - THC Girls: Marketing Agency & Community Building00:02:15 - Bridging Legacy and Corporate Cannabis Communities00:03:31 - From Caregiver to Cannabis Industry Leader00:05:48 - Building Brands: Budget, Story, and Culture First00:07:35 - Traveling Expos and Industry Networking Events00:08:23 - Virtual Connection and Community Growth Strategy00:10:54 - Sanja Ganja's 2026 Vision and Vibrational Hug00:12:29 - Moving to Miami and Growing CommunityWEBSITE: https://cannatechtoday.com/Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today.https://twitter.com/cannatechtodayhttps://www.facebook.com/CannaTechTodayhttps://www.instagram.com/cannatechtoday