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by Business Muscle Podcast
How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible?And the MOST important question, how do I quit my day job and build the business of my dreams?Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be
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- 2 days ago39 min
170. Unpacking Elise & Alyson's 1:15 HYROX
In this episode of The Business Muscle Podcast, we’re recapping all things HYROX! Now that we’ve experienced both solo and doubles competitions, we’re breaking down what it really takes to prepare, compete, and recover. We are joined by Elise’s doubles partner and special guest, Alyson Dana, a Sweat Fixx instructor, to share their experience tackling HYROX together this year. From the highs and lows of race day to the challenges of training, unexpected lessons, and what they would do differently next time, we’re covering it all. We also dive into how both Elise and Alyson incorporated FIXXED into their training and recovery routines to keep their bodies feeling strong, manage soreness, and stay ready for race day. Whether you’re considering your first HYROX or gearing up for your next competition, this episode is packed with real experiences, laughs, and takeaways!Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get 40% off your first NUTRE order code ELISE https://www.gonutre.com/?_ef_transaction_id=&oid=1&affid=1540 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- 1 weeks ago26 min
169. Aruba Wedding & Why most people don't start their own business
A quick glimpse into a little chaos at Elise's Aruba wedding.Then everyone wants to be their own boss… until they realize what being the boss actually means. In this episode, we're breaking down why so many people dream about starting their own business but never actually take the leap. From fear of failure and financial insecurity to perfectionism, self-doubt, and waiting for the “perfect time,” we're talking about the mental barriers that keep people stuck. We also dive into the reality of entrepreneurship, the sacrifices that come with building something from the ground up, and why loving the idea of owning a business isn't the same as being willing to do the work. We share our own experiences, what pushed us to take the risk, and what we'd tell someone who's been sitting on a business idea for years. Because at some point, you have to stop talking about it and start doing something about it.Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- 2 weeks ago20 min
168. Make Sure You Ask Your Business Partner These Questions FIRST!
Thinking about going into business with someone? In this episode, we’re breaking down the important conversations you need to have before committing to a business partnership. From how you handle challenges and what being “all in” really means, to trusting each other’s responsibilities, navigating disagreements, and making sure you share the same vision. We also dive into understanding what each person brings to the table and whether you’re both in a season of life where you can fully commit. Because a successful business partnership isn’t just about having a great idea together—it’s about trust, communication, alignment, and being willing to work through the hard stuff.Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- 3 weeks ago16 min
167. WE’RE BACK!!! & THINGS THAT MAKE US DIFFERENT IN BUSINESS
We’re back! In this episode, we’re kicking things off with a little life and business catch-up before diving into some of the things that make us different in business. From making fast decisions instead of overthinking every little detail, to not getting too high with the wins or too low with the setbacks, we’re sharing the habits and mindsets that have helped us continue to grow. We also talk about making our meetings more strategic and productive, being intentional with our time, and cutting out the things that don’t actually move the business forward. Because at the end of the day, growing a successful business isn’t always about doing more—it’s about making better decisions, staying consistent, and focusing your energy on what actually matters.Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- Sep 21, 202646 min
166. REPLAY! Creating RAWR
Buy RAWR bars here: https://shop.rawrorganics.com?aff=369If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into the risks, challenges, and behind-the-scenes realities of growing a physical product—and what it actually takes to make it work.Rawr Organics: https://shop.rawrorganics.com?aff=369Follow Rawr Organics on Instagram: https://www.instagram.com/rawrorganicsYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- Sep 14, 202637 min
165. Dr. Dawn Andalon - Co Founder of Revive PT & Pilates
What does it actually take to build a profitable cash-based PT practice that doesn’t rely solely on one-on-one treatment?In this episode, we sit down with Dr. Dawn Andalon, co-founder of Revive PT & Pilates, to talk about how she grew a 100% cash-based practice, built a team that has served more than 4,700 women, and created a wellness membership generating $30K+ per month in recurring revenue.Diving into sales and converting cash-pay clients, building memberships people actually want to keep, hiring and retaining great PTs, getting yourself out of patient care, and creating a business that can grow beyond the owner.If you’re a PT, wellness professional, or business owner looking to build more recurring revenue and a business that isn’t completely dependent on you, this episode is packed with takeaways you can put into action.Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- Sep 7, 202614 min
164. Replay- Double your clients with these 4 things
REPLAY- In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a big way. If you’re feeling stuck in your business, this episode will help you identify where you might be under-leveraging opportunities that are already right in front of you.You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
- Aug 31, 202638 min
163. REPLAY Isaac Lewis creating the ANCORE Training System
Replay Episode from October 2025- Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, and the lessons learned from early product development. We dive into the company’s growth milestones, breaking into professional sports, and expanding internationally, as well as business strategy insights on scaling, partnerships, and keeping ownership in-house. Isaac also shares marketing tips for startups, advice for founders navigating competition, and the skills he’s had to learn personally while growing ANCORE. Enjoy! ANCORE: https://ancoretraining.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/
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About Business Muscle
How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible?And the MOST important question, how do I quit my day job and build the business of my dreams?Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be
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