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by Shannon Jean & Dave Hamilton
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- 4 days ago22 min
FridAI - Tokens + xAI Voice Cloning
In this episode of Business Brain, we unpack why so many websites still have terrible search even with AI everywhere — and it comes down to tokens. We break down what a token actually is, why feeding an LLM your entire knowledge base on every customer query gets expensive fast, and how the math changes dramatically depending on which model you choose. A real-world example shows the difference between a $2.5M-a-month implementation and a $25K one running on a leaner model. The takeaway: figure out what it’ll cost to leverage AI against your existing customer data, then decide if the lift is worth it. Then we dive into xAI’s new Grok Custom Voices feature, which clones our voice from roughly 90 seconds of audio and plugs into text-to-speech and voice agent APIs. We riff on the Charmed Life use cases — turning written posts into audio versions for drivers, recording sponsorship reads without the edit pass, voicing phone trees in our own brand voice, and keeping content flowing even when our actual voices are blown out from too much mic time. Voice cloning is either already here or very close, and we’re going to test it in the coming weeks. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #753 for Casual FridAI, May 15, 2026 May 15th: Customer Experience Day 00:01:19 AI compute tokens: Using AI/LLM for search and customer service in your business Sponsors 00:10:54 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:12:25 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at https://Shopify.com/BusinessBrain and upgrade your selling today! 00:13:52 Grok’s new voice cloning 00:17:55 This episode’s Big Takeaway for Business Blueprints: Figure out how to use AI to leverage your business’s existing data 00:21:57 Business Brain 753 Outtro Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: <a href="https://twitter.com/Shann
- 6 days ago26 min
Business Blueprints + Crawler Box
In this episode of Business Brain, we’re launching something new: Business Blueprints, a free companion resource that distills each episode’s topics into actionable playbooks complete with industry context, analogies, and step-by-step plans. Grab them at businessbrain.show/blueprints. We also dig into the hidden community that surrounds every market — the “family” behind trade shows, conferences, even Ren Faires — and why participating in that ecosystem is one of the most overlooked levers for long-term business longevity. Then we break down the viral Crawler Box story: a homemade RC off-road trailer pulling 800,000+ views across socials, and the massive opportunity its creator is leaving on the table. The big takeaway for living the Charmed Life this week — every business is in the social media business, but distribution without a net is a missed jackpot. If we’re going to fish for virality, we’d better have a lead magnet, an email capture, or a product ready to convert the catch. Build the net before the big one bites. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #752 for Wednesday, May 13, 2026 May 13th: Cough Drop Day 00:02:00 Renaissance Faire Ren Faire Documentary 00:06:28 New from Business Brain: Business Blueprints Complete with a playbook including actionable steps Sponsors 00:11:26 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:12:56 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at https://shopify.com/BusinessBrain and upgrade your selling today! 00:14:24 Dissecting a business: Crawlerbox $10 for 10 minutes Every business is in the social media business Don’t build a business, build a net! 00:22:47 This episode’s Big Takeaway for Business Blueprints: Build a net! Sub-takeaway: Pay attention in your businesses market for the “family” aspect 00:25:48 Business Brain 752 Outtro Check out Business Brain Blueprints Tell Your Friends! <a href="https://businessbrain.show/bluepr
- 1 weeks ago23 min
FridAI: Prompt Failure + Micromanaging AI
In this episode of Business Brain, Shannon Jean and Dave Hamilton celebrate Casual FridAI #751 with a Reward Yourself Day kickoff before diving into the art of focus with “Don’t Think, Just Concentrate.” You’ll hear why Wispr Flow is earning rave reviews from listeners, and how voice-driven AI tools are quietly transforming the way entrepreneurs capture ideas, draft content, and reclaim hours in their week. It’s another reminder that the right tools, used right, are what keep you living the Charmed Life. Then the guys roll up their sleeves for Prompt Engineering Time, unpacking why most AI failures aren’t the AI’s fault — they’re prompt failures. You’ll learn why micromanaging your AI is actually a feature, not a bug, and how giving Claude, ChatGPT, and friends tighter direction, clearer constraints, and more context delivers dramatically better output. If you’ve ever walked away from an AI tool frustrated, this episode hands you the playbook to flip that experience around. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #751 for Casual FridAI, May 8, 2026 May 8th: Reward Yourself Day (and also National Phone In Sick Day) 00:01:34 Don’t Think, Just Concentrate 00:03:17 Jeffrey-Wispr Flow rocks! 00:09:39 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:11:07 SPONSOR: Granola is an AI-powered notepad built for the way real people actually meet, and it integrates seamlessly into the video conferencing tools you already use. Try Granola totally free for three months – just head to granola.ai/brain. 00:12:38 Prompt Engineering Time! 00:22:54 Business Brain 751 Outtro This episode’s Big Takeaway: Micromanage your AI Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow <l
- 1 weeks ago21 min
Common Ground + Attorney Therapy
In this episode of Business Brain, Shannon Jean and Dave Hamilton kick off episode #750 by celebrating National Tourist Appreciation Day (and the lesser-known National Phone In Sick Day) before diving into a powerful business and life skill: finding common ground. You’ll learn why sports remain the universal icebreaker, how humanizing the people across the table transforms negotiations, and why discovering shared interests can unlock relationships that drive your Charmed Life forward. It’s a reminder that connection often beats credentials in business. Then the conversation shifts to a hard-earned truth every entrepreneur needs to hear: lawyers make terrible (and incredibly expensive) therapists. Shannon and Dave break down why venting to your attorney at six-minute billing increments is one of the costliest mistakes you can make, and how to keep legal conversations focused, efficient, and strictly transactional. You’ll walk away knowing exactly when to call your lawyer, when to call a friend, and how to protect your wallet from emotional overspend. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #750 for Wednesday Casual FridAI, May 6, 2026 May 6th: National Tourist Appreciation Day (and also National Phone In Sick Day) 00:01:35 The power of finding common ground to discuss Humanizing everyone Sports is a good topic 00:10:21 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:11:42 SPONSOR: Granola is an AI-powered notepad built for the way real people actually meet, and it integrates seamlessly into the video conferencing tools you already use. Try Granola totally free for three months – just head to granola.ai/brain. 00:13:17 Lawyers can be expensive therapists! 00:21:04 Business Brain 750 Outtro This episode’s Big Takeaway: Your lawyer is billing you for every second (rounded up to six minute increments) Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilt
- 2 weeks ago16 min
FridAI, AI Training + Claude Cowork – Business Brain 749
In this episode of Business Brain, it’s FridAI and Shannon Jean and Dave Hamilton are putting Anthropic’s brand-new Claude Cowork through its paces — using it with a Manager to handle real workflow delegation. If you’ve been wondering how AI agents actually fit into your day-to-day operations (instead of just answering chat questions), you’ll get a front-row look at what this tool can do and where it shines for entrepreneurs trying to multiply their output without multiplying their headcount. Then the guys dig into AI training resources from your local Small Business Development Center, including how to get found in the age of AI and lean into AI-driven content creation. Free help from people who actually want you to win? That’s the kind of resource that turns a side hustle into the Charmed Life. Tune in, take notes, and pick one AI play you can run before Monday. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #749 for Casual FridAI, May 1, 2026 May 1st: National Executive Coaching Day (and also National Phone In Sick Day) 00:01:12 Claude Cowork with a Manager 00:09:22 SPONSOR: Intuit QuickBooks Payroll is evolving beyond pay runs to support how you hire, onboard, manage, and retain your team. Learn more by visiting https://QuickBooks.com/workforce 00:10:38 Small Business Development Centers Get found in the age of AI from SBDC AI Driven Content Creation 00:15:47 Business Brain 749 Outtro Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain
- 2 weeks ago23 min
Distribution > Product – Business Brain 748
In this episode of Business Brain, hosts Shannon Jean and Dave Hamilton tackle two profit-protecting plays every entrepreneur needs to hear. First up: why you absolutely should be charging credit card convenience fees, plus the persistent myth that American Express costs more than Visa or Mastercard (spoiler: the math might surprise you). If you’re leaving margin on the table because you’re afraid to pass through fees, this segment is your wake-up call. Then Shannon and Dave dig into Justin Kan’s killer insight that first-time founders obsess over product while second-time founders obsess over distribution. You’ll learn why social is a rented audience, newsletters give you permission, podcasts build trust, and masterminds drive the real revenue. Mix in some Rick Rubin wisdom about the work revealing itself as you go, and you’ve got the blueprint for living the Charmed Life of a second-time thinker on your first go-around. Tune in, take notes, and start building distribution before your next product. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #748 for Wednesday, April 29, 2026 April 29th: National Shrimp Scampi Day 00:01:39 Make sure you charge credit card convenience fees 00:06:42 The myth that American Express costs more than Visa or Mastercard 00:11:13 SPONSOR: Intuit QuickBooks Payroll is evolving beyond pay runs to support how you hire, onboard, manage, and retain your team. Learn more by visiting https://QuickBooks.com/workforce 00:12:34 “First Time Founders are Obsessed with Product, Second time Founders with Distribution” – Justin Kan Founder of Twitch Social = Rented audience Newsletter = Permission from audience Podcast = Trust-building Mastermind = that’s the revenue-generator The work reveals itself to you as you go. – Rick Rubin 00:22:58 Business Brain 748 Outtro Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & <a href="https://
- 3 weeks ago24 min
FridAI - DeSkilled by AI
In this episode of Business Brain, Shannon Jean and Dave Hamilton celebrate Casual FridAI (and Scream Day, April 24th) by flipping the script on a fear a lot of builders are sitting with right now: being de-skilled by AI as a programmer. Spoiler — it’s actually great. Instead of “I’m going to be obsolete,” you get to shift to “now I can finally do all the things I never had time for.” Dave and Shannon unpack Gell-Mann Amnesia, why embracing change beats resisting it every time, and how leaning into AI tools can unlock the charmed life you’ve been chasing instead of threatening it. From there, you’ll get into Claude Design and why Claude’s image generation is still, frankly, a joke — with real examples of where it shines and where it flops. Then the guys close with a question every entrepreneur working alongside AI is starting to ask: do I need to pay Claude CoWork a sales commission? It’s a practical look at how AI collaborators are blurring the line between tool and teammate, and what that means for how you price, credit, and build going forward. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #747 for Casual FridAI, April 24, 2026 April 24th: Scream Day 00:01:23 Being De-Skilled by AI as a Programmer…is great! Embrace Change I’m going to be obsolete vs. now I can do all the things I didn’t have time for! Gell-Mann Amnesia 00:11:28 SPONSOR: Granola is an AI-powered notepad built for the way real people actually meet, and it integrates seamlessly into the video conferencing tools you already use. Try Granola totally free for three months – just head to granola.ai/brain. 00:12:56 SPONSOR: Intuit QuickBooks Payroll is evolving beyond pay runs to support how you hire, onboard, manage, and retain your team. Learn more by visiting https://QuickBooks.com/workforce 00:14:13 Claude Design 00:16:21 Claude’s image generation…is still a joke! 00:18:34 Do I need to pay Claud CoWork a sales commission 00:23:46 Business Brain 747 Outtro Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6
- 3 weeks ago26 min
What’s Your Entrepreneurial Appetite?
In this episode of Business Brain, Shannon Jean and Dave Hamilton kick things off with the story behind the Candy Man documentary — the David Klein story of Jelly Belly fame — then pivot to a fun self-assessment: What’s Your Entrepreneurial Appetite? Take the quiz with them and figure out whether you’re wired to swing for the fences, build something steady, or side-hustle your way to freedom. It’s a charmed life when you actually know what flavor of entrepreneur you are before you chase the wrong dream. From there, you’ll get the finale of the Atypical College Path series. Shannon and Dave dig into backdooring college degree requirements (callback to BB648), how to honestly weigh the ROI of college or whatever education you’re paying for, and why integrating AI into the classroom isn’t optional anymore. They also point you toward Alpha School as a glimpse of what modern learning can look like when you stop forcing old models onto new realities. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #746 for Wednesday, April 22, 2026 April 22nd: National Jellybean Day Candy Man Documentary – The David Klein Story 00:02:21 What’s Your Entrepreneurial Appetite? – Quiz! 00:12:36 SPONSOR: Granola is an AI-powered notepad built for the way real people actually meet, and it integrates seamlessly into the video conferencing tools you already use. Try Granola totally free for three months – just head to granola.ai/brain. 00:14:04 SPONSOR: Intuit QuickBooks Payroll is evolving beyond pay runs to support how you hire, onboard, manage, and retain your team. Learn more by visiting https://QuickBooks.com/workforce 00:15:22 The Finale of the Atypical College Path Backdooring College Degree Requirements (BB648) Look at the ROI of College (or whatever education you’re going to pay for) Integrating AI into the classroom Check out Alpha School 00:26:07 Business Brain 746 Outtro Check out Business Brain Blueprints Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @
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About Business Brain – The Entrepreneurs’ Podcast
Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!
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