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Authority Hacker Podcast – AI & Automation for Small biz & Marketers: Daily Summaries Delivered
by Gael Breton & Mark Webster - Full Stack Online Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes feature: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid di
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago59 min
ChatGPT Astra Is the AI Employee I Was Waiting For
Send us Fan Mail I've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback. But Gael and I haven't had exactly the same experience. In this episode we break down: → Why I switched to Codex for everyday business work → What happened when we put Astra to work on sales pages and 3D design → Where comp...
- 2 weeks ago56 min
ChatGPT Astra vs Claude Fable 5.1: Which AI Should You Actually Pay For?
Send us Fan Mail OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes. So we lined it up against Claude Fable 5.1, which also shipped this week, on the things that actually mat...
- 3 weeks ago59 min
You're Using the Wrong AI Model for Writing
Send us Fan Mail A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again. Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents. Try our free AI writing blind test tool: https://www.authorityhacker.com/tools/ai-writing-...
- Aug 21, 202650 min
Grok Bot Explained: AI Employees With Their Own PC
Send us Fan Mail rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack. It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open source agent that does most of the same job for a fraction of ...
- Aug 14, 202650 min
Google Can Now Accurately Detect Your AI Content
Send us Fan Mail If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates. It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content. In this episode we break down: → How the watermark hides in word c...
- Jul 29, 202647 min
Claude Opus 5 Is Here And I Hate Working With It
Send us Fan Mail Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours. In this episode we break down: → Where Opus 5 genuinely beats Fable (and where it makes more mistakes) → The one real unlock for marketers, interactive pages that replace blog...
- Jul 21, 202646 min
The Trick That Triples Your Claude Limits
Send us Fan Mail Gael can write a full blog post using about 7% of his weekly Fable limit. Most people use 50% doing the same job. The difference isn't a better prompt. He stopped letting the smartest model do the work at all. Fable briefs the task, Sonnet handles research, Opus makes the editorial calls, Codex writes the code. Fable just manages. With Anthropic cutting weekly limits by roughly a third, this stops being optional. In this episode we break down: → Why Fable is a project manag...
- Jun 10, 202647 min
5 Boring AI Automations Making Us 7 Figures
Send us Fan Mail We run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show you exactly how each one is built. Join our free live webinar on Tuesday 16th June: https://auth...
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About Authority Hacker Podcast – AI & Automation for Small biz & Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes feature: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid di
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