Build a Team That Tests, Fails and Grows Faster Than Your Competition with Grace Miller

Making decisions on gut feel and hoping something sticks? There's a word for that…. It's called guessing. And it could be costing you more than you think. Grace Miller is the Head of Experimentation and Failure at Diary of a CEO and Flight Story, the team behind one of the fastest growing podcasts in the world, scaling from 100,000 to over 16 million subscribers. And none of that happened by accident. In this episode Grace breaks down why experimentation is the most underrated growth strategy in any scaling business, how to hire for culture before skill, and what to do when someone on your team isn't performing. If you're building a team, scaling a business and tired of making decisions in the dark, this one's for you. Key moments: 2:50: You need to start experimenting in your business today 5:02: Stop hiring for just skills. The culture test DOAC uses to find A-Players 8:30: Why employee generated content is outperforming founder content 21:58: How to build psychological safety so problems surface before they become expensive 24:29: How to build a testing culture across different countries and cultural norms 26:48: They tested for a year with zero results…then one experiment changed everything overnight 33:22: How to use AI to help your team work faster without losing what actually matters 41:25: Tall Poppy Syndrome, is costing Aussie founders and what to do about it 49:29: The one thing founders need to hear before they post their first piece of content If you want to learn more from Grace, you can follow her on  Linkedin: https://www.linkedin.com/in/grace-miller-linked-in/  Instagram: @graceexperiments  If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync