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by Jordan Kinderknecht
Insights from Top Coaches and Athletic Directors: Tune in weekly as we chat with top coaches and athletic directors to uncover the grit, determination, and heartache behind every championship season, revealing what it truly takes to reach the pinnacle of their sport.
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What does it take to build one of the nation's most successful high school athletic departments?In this episode of Building a Champion, we sit down with Brett Phipps, Athletic Director at West Forsyth High School (GA), to discuss the leadership principles behind sustained success. From the Wolverines' girls soccer team capturing its fourth state championship in six years to multiple state titles across several sports, Brett shares why winning is never the primary focus—and why developing better people always is.Learn how West Forsyth's Leadership Academy is shaping hundreds of student-athletes, why culture always outweighs talent, and how focusing on accountability, character, and relationships creates championship programs year after year.Whether you're a coach, athletic director, educator, or sports leader, this episode is packed with practical leadership lessons that extend far beyond the scoreboard.Chapter Markers00:00 Why West Forsyth Doesn't Talk About Winning 01:13 Introducing Brett Phipps & West Forsyth's Championship Success 02:11 Building a Nationally Elite Girls Soccer Program 09:39 Sustaining Excellence Across Multiple Sports 12:00 Hiring Coaches & Creating the Right Culture 17:01 Managing Expectations Without Adding Pressure 18:57 The Leadership Academy & Developing Better People 20:25 Four State Championships in Four Days 22:21 Building Leaders Beyond Athletics 27:26 Better People Make Better Wolverines 33:43 What Brett Hopes Every Athlete Remembers 37:03 The Future of West Forsyth Athletics 40:03 Advice for Future Athletic Directors 46:53 Game Time Decisions
In this episode of Building a Champion, we head to Carmel, Indiana — home to one of the most dominant high school athletic programs in the country. With 31 state championships in six seasons, national rankings, and a reputation for excellence across 29 varsity sports, Carmel has built a true dynasty.Athletic Director Jim Inskeep joins the show to break down what really drives sustained success — and it’s not just talent. From high expectations and consistent leadership to deep community support and elite youth development systems, Carmel’s formula is rooted in culture.We explore how long-term vision, coach consistency, and a commitment to developing young people — not just winning titles — have created a program that continues to raise the bar year after year.If you’re looking to build a program that lasts, this episode is packed with insight.⏱ Chapter Markers00:00 – The foundation: High expectations & consistency 01:00 – Carmel’s national dominance and program overview 02:28 – Building excellence across all sports (not just one) 03:12 – The history behind Carmel’s sustained success 04:38 – Leadership consistency and long-term vision 05:37 – Youth development and the Carmel Dads Club model 07:28 – Building from the ground up: feeder systems that work 08:26 – Why consistency in coaching matters at every level 09:33 – Competing in Indiana’s one-class individual sports system 10:43 – Facilities, resources, and community investment 12:07 – Creating systems that keep athletes engaged long-term 14:57 – “Swim City USA” and elite program development 16:22 – The formula: expectations, experience, and leadership 17:45 – Coaching consistency and setting the tone 20:06 – What separates Carmel from other top programs 23:13 – Building trust with parents and the community 25:06 – Growing up in athletics and leadership influence 27:44 – The role of athletes in sustaining culture 30:49 – Preventing complacency and motivating coaches 32:42 – Managing pressure as a top-ranked program 36:09 – Winning vs. developing people 38:05 – What’s next for Carmel athletics 40:20 – Long-term vision and legacy 41:47 – Game Time Decisions (rapid fire)
In this episode of Building a Champion, we head to Fayetteville, Texas (population 252) where Head Coach Jake Diggs and the Fayetteville Lions did something no team in high school basketball history has ever done — they hit 40 three-pointers in a single game, breaking the national record in a 120–25 win.But this story isn’t just about shooting. It’s about culture.Coach Diggs shares how his program is built around AAE — Accountability, Attitude, and Effort — and how relentless positivity, player buy-in, and small-town unity have transformed a 1A basketball program into a consistent postseason contender. From chasing records to chasing state titles, this conversation highlights what happens when a team commits fully to togetherness and work ethic.This episode is a reminder that big dreams don’t require big enrollment numbers — just belief, culture, and commitment.⏱ Chapter Markers00:00 – The culture code: AAE (Accountability, Attitude, Effort) 01:20 – 40 three-pointers: When the record became realistic 02:16 – The decision to chase a national record 03:02 – Race & Space offense explained 03:32 – 98 three-point attempts and total team buy-in 04:22 – Building a winning mindset in a 1A school 05:17 – Changing the culture at a baseball-first school 07:36 – Small-town sports and community pride 08:03 – Getting every player involved in the record night 08:58 – Sustained success beyond one historic game 09:32 – Identity of Fayetteville basketball 10:57 – Adjusting when shots aren’t falling 11:38 – What Coach hopes players remember most 12:36 – Game Time Decisions (rapid fire) 14:21 – Playoff push and chasing a state title
In this episode of Building a Champion, we head to Corvallis, Montana, home of one of the most consistent small-school track dynasties in the country. Longtime head coach Spencer Huls joins us to unpack how the Corvallis Blue Devils captured their third straight Class A boys state championship—this time by a single point—and how the program has now earned 18 combined boys and girls state titles.Coach Huls walks through the dramatic 3200m that decided it all, the selfless move from a runner who sacrificed his own race to pull teammates back into scoring position, and why their titles are built on accountability, loyalty, and a program-first mentality. He shares how a community-funded track facility transformed the culture, why they treat an individual sport like a true team, and the bus-ride tradition of predicting next year’s state meet points before the celebration is even over.This is a blueprint in consistency, standards, and small-town pride for any coach or AD trying to build sustained success.⏱️ Chapter Markers00:00 – The selfless move that saved a state title 01:00 – Welcome & Coach Spencer Holes’ incredible resume 01:45 – Three straight championships decided by a combined 3.7 points 03:10 – Inside the 3200m: chasing 7 points to secure the win 04:55 – Crowd energy, athletes stepping up, and the one-point margin 07:40 – Community-built facilities & why Corvallis rallies around track 09:37 – 18 combined titles & building one unified boys/girls program 12:30 – The bus-ride tradition: predicting next year’s state meet points 16:40 – Learning from heartbreak & the balance of celebrating vs. what’s next 18:00 – Standards, consequences, and holding even stars accountable 23:50 – Five generations, loyalty to Corvallis & why this place is “part of me” 31:50 – What’s next: realistic goals & keeping track “important” 35:00 – Game Time Decisions: favorite moments, Montana pride & next year’s prediction
In this episode of Building a Champion, we visit Cherry Creek High School, home of the 2024–25 MaxPreps Cup national champions — recognized as the top high school athletic program in America.Athletic Director Jason joins us to share how the Bruins captured nine state titles, achieved multiple national rankings, and built a model culture of excellence grounded in tradition, accountability, and community pride.From third- and fourth-generation Creekers to a new athletics-only facility breaking ground soon, this episode dives deep into what makes Cherry Creek’s success so sustainable — and why it’s about much more than trophies.🎧 Listen now to learn how intentional leadership and strong community ties build champions year after year.⏱️ Chapter Markers00:00 – Generations of Creekers & community pride 01:00 – Being named the nation’s top athletic program 04:30 – Balancing expectations and handling the spotlight 07:15 – Nine state titles and unforgettable championship moments 10:20 – Youth programs, feeder schools, and community engagement 13:00 – Legacy families and multi-generational pride 16:30 – The “secret sauce” behind Cherry Creek’s culture 18:30 – What’s next: a full campus rebuild and new athletic facility 23:25 – Game Time Decisions: rapid-fire questions with AD Jason🎯 Show Notes HighlightsNine state championships in one school year — including football, soccer, baseball, lacrosse, tennis, and golfFirst Colorado school ever to win the MaxPreps Cup for the nation’s top athletic programHow Cherry Creek maintains a culture of high expectations and humility under constant spotlightThe power of youth programs and community engagement in building long-term successLegacy families: third- and fourth-generation Creekers keeping tradition aliveThe importance of leadership that values both preparation and presenceA sneak peek at Cherry Creek’s new athletics facility, opening 2028Why Jason believes leadership starts with making someone else’s day better
Hoover doesn’t just talk about standards—they live them. In this episode of Building a Champion, Jordan and Brian sit down with Hoover High School Athletic Director Dr. Harley Lamey to unpack a historic year in Alabama high school basketball. The boys finished a perfect 35–0 to claim a third straight 7A state title, while the girls secured their fifth consecutive championship (11th since 2001). Dr. Lamey shares the mindset behind Hoover’s mantra—“Best is the standard”—and how the program develops unselfish stars, calm under pressure, and senior-led accountability. You’ll hear how the boys handled late-game drama in the title win over Florence, how the girls answered a second-quarter surge from Hillcrest to control the second half, and why community support and tough national schedules matter. Plus: culture, leadership, and why holding athletes accountable is a form of love.Chapter Markers00:00 Expectations & “Best Is the Standard”01:08 Why Hoover Basketball Is a Dynasty02:38 Boys’ 35–0 Season & Title Game Poise10:50 Girls’ Five-Peat & Senior Leadership14:08 Other Programs Making Noise (XC, Track, Volleyball, Softball, etc.)20:52 Community, Pressure, and Pride22:36 What’s Next: Chasing National-Level Excellence24:44 Scheduling the Best (IMG, Alaska trips, national tourneys)24:44 Game Time Decisions (Rapid Fire)31:12 Closing & Culture TakeawaysShow Notes HighlightsBoys: 35–0, first undefeated 7A season; third straight titleGirls: Fifth straight state championship; 11th since 2001Culture: “Champions in all we do,” senior-led standards, unselfish starsCommunity: Packed arenas, “Boneyard” student section, program-wide prideBroader success: XC near-miss, track dominance, volleyball back-to-back Final Fours, softball, baseball, eSports titlesCoaching: Accountability as love; building players and people
In this episode of Building a Champion, we sit down with Anthony Azama, Athletic Director at Washington University in St. Louis (WashU), to reflect on one of the greatest years in Bears athletics history.From an undefeated NCAA Division III women’s soccer national championship to the first-ever women’s tennis national title, WashU added to its tradition of excellence with a total of 27 all-time national championships. Anthony shares how WashU sustains success through “competitive cooperation,” a culture where programs push each other while working together, and why alignment, relationships, and holistic student-athlete development are at the core of their approach.We explore the role of academics, character, and culture in building lasting success — and how WashU’s values-driven model is preparing athletes for much more than wins on the scoreboard.🎧 Listen in to hear how WashU is building champions in competition, the classroom, and life.
In this episode of Building a Champion, we sit down with Matt Hill, Athletic Director at the University of Northwestern–St. Paul, to explore how faith, integrity, and character are shaping one of NCAA Division III’s most respected athletic programs.Matt shares how Northwestern is excelling across multiple sports — from a national champion in women’s track & field to Final Four volleyball runs — while staying true to their Christ-centered mission. We cover powerful stories of sportsmanship (including the “honor call” that cost a national title but won a sportsmanship award), strategic program growth, and how “Compete With Purpose” has become the guiding philosophy for coaches and athletes alike.Whether you’re a coach, athletic director, or student-athlete, you’ll find inspiring insights on building teams that win the right way — on and off the scoreboard.🎧 Listen now to hear how Northwestern Athletics is developing champions through Christ-first leadership, strong relationships, and relentless pursuit of excellence.
Insights from Top Coaches and Athletic Directors: Tune in weekly as we chat with top coaches and athletic directors to uncover the grit, determination, and heartache behind every championship season, revealing what it truly takes to reach the pinnacle of their sport.
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