Jake Diggs: Fayetteville High School

In this episode of Building a Champion, we head to Fayetteville, Texas (population 252) where Head Coach Jake Diggs and the Fayetteville Lions did something no team in high school basketball history has ever done — they hit 40 three-pointers in a single game, breaking the national record in a 120–25 win.But this story isn’t just about shooting. It’s about culture.Coach Diggs shares how his program is built around AAE — Accountability, Attitude, and Effort — and how relentless positivity, player buy-in, and small-town unity have transformed a 1A basketball program into a consistent postseason contender. From chasing records to chasing state titles, this conversation highlights what happens when a team commits fully to togetherness and work ethic.This episode is a reminder that big dreams don’t require big enrollment numbers — just belief, culture, and commitment.⏱ Chapter Markers00:00 – The culture code: AAE (Accountability, Attitude, Effort) 01:20 – 40 three-pointers: When the record became realistic 02:16 – The decision to chase a national record 03:02 – Race & Space offense explained 03:32 – 98 three-point attempts and total team buy-in 04:22 – Building a winning mindset in a 1A school 05:17 – Changing the culture at a baseball-first school 07:36 – Small-town sports and community pride 08:03 – Getting every player involved in the record night 08:58 – Sustained success beyond one historic game 09:32 – Identity of Fayetteville basketball 10:57 – Adjusting when shots aren’t falling 11:38 – What Coach hopes players remember most 12:36 – Game Time Decisions (rapid fire) 14:21 – Playoff push and chasing a state title